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About the Role

We are hiring our first dedicated Consumer Growth Marketing Manager. This hands-on, data-driven marketer will own the marketing engine behind the Forage app, responsible for scaling monthly active users (MAU) by an order of magnitude in 2027. The role involves building and scaling acquisition, activation, and retention channels, while communicating a clear and trustworthy Forage story to households. This is a hybrid role, split between growth marketing (~80%) and brand marketing (~20%). As the app scales, you will manage a larger budget, more sophisticated channels, agency partners, and potentially additional resources. You will report to the General Manager, Consumer and collaborate closely with Product, Data, Partnerships, Legal, and Design. The role may also involve broader corporate B2B2C marketing, partnering with Communications and Content to tell a cohesive Forage story across business lines.

Responsibilities

Own the Forage app growth plan and channel strategy, including paid social, paid search, YouTube, UGC/influencer, and emerging channels.
Identify, test, and launch new acquisition channels to diversify the marketing mix.
Build and run lifecycle programs across push, email, and in-app to drive activation, engagement, and retention.
Manage CAC, payback, and budget allocation across channels, shifting spend based on marginal returns.
Run a disciplined experimentation program, from creative testing to landing pages to onboarding, and report on key learnings.
Own campaign reporting to understand key performance drivers and partner with Data and Product to inform roadmap and campaign decisions.
Manage agencies and vendors and hold them accountable to performance targets.
Build and own Forage's social media presence and content calendar.
Develop creative briefs, messaging, and UGC and creator programs.
Partner with Design, Communications, Product, and Legal to ensure creative is clear, accurate, and on brand.
Support broader Forage brand and communications work as the role grows.

Requirements

3-5 years of experience in growth or performance marketing, ideally at a mobile-first consumer company (e.g., fintech, rewards, savings, or marketplace).
Hands-on mobile app acquisition experience, including paid social for app installs, Apple Search Ads, Google App Campaigns, and App Store Optimization.
Knowledge of mobile attribution (e.g., AppsFlyer, Adjust, Branch) and iOS privacy limits.
Experience running a multi-channel mix, such as paid social, paid search, YouTube, and UGC/creator partnerships.
Experience identifying and expanding into new channels and campaign types.
Lifecycle marketing experience across push and email (e.g., Braze, Iterable), with a focus on activation and retention.
Strong command of unit economics, including metrics such as CAC, payback period, cohort retention, and blended vs. channel-level reporting.
Experience managing agencies and vendors and owning a brand’s social media presence.
A self-starter who thrives in ambiguity, communicates clearly, can start from zero, and can influence cross-functional partners without authority.

Skills

Growth marketing
Brand marketing
Paid social
Paid search
YouTube advertising
UGC/influencer marketing
Emerging channels
Acquisition channels
Lifecycle marketing
Push notifications
Email marketing
In-app messaging
CAC management
Budget allocation
Experimentation
Campaign reporting
Agency management
Vendor management
Social media presence
Content calendar management
Creative brief development
Messaging development
Creator programs
Mobile app acquisition
Apple Search Ads
Google App Campaigns
App Store Optimization
Mobile attribution
iOS privacy
Unit economics
Payback period calculation
Cohort retention analysis
Cross-functional collaboration

Location

New York
San Francisco

Work Type

Hybrid

Experience Level

3-5 years

Salary/Compensations

$130,000 – $140,000 USD base salary

Benefits

Meaningful equity
100% of Medical, Dental and Vision premium coverage for yourself and dependents
Regular team lunches
Fun and caring environment that prioritizes transparency, growth, and ownership

About the Company

Forage app
Meaningful work that makes a positive impact on our society.
A talented, high-achieving, and humble team with diverse backgrounds and viewpoints.