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About the Role

Rho Nutrition is hiring a Creative Strategist to transform customer insights, product science, and performance data into growth-driving advertising. You will own the creative process for a product group, from concept to testing, focusing on paid social and Meta platforms.

Responsibilities

Build a weekly creative plan based on products, launches, and performance findings.
Recommend customer problems, messages, offers, and formats with the strongest potential.
Identify customer insights by reading reviews, forums, and ad comments.
Create sharp hooks, headlines, ad copy, and video scripts.
Develop various ad formats including UGC, expert videos, statics, and testimonials.
Adapt content voice to different creators and audiences.
Provide designers, editors, and creators with clear briefs, copy, visual references, and direction.
Resolve production questions and ensure timely progress.
Develop interview questions, talking points, and shot lists for shoots.
Mine existing footage for strong quotes and build concepts.
Review ad cuts and designs for effectiveness, providing specific feedback.
Route product claims through appropriate review channels.
Analyze CPA and ROAS with the media team to inform creative decisions.
Identify opportunities for iteration, retirement, or exploration of new creative concepts.
Maintain briefs, asset names, approvals, and a record of tests and learnings.
Keep priorities and deadlines visible for the team.

Requirements

Demonstrate strong direct response writing skills, making benefits clear in headlines and holding attention in videos.
Portfolio showcasing paid social work with personal contributions.
Typically 3 or more years in creative strategy, performance copywriting, or a similar role.
Experience at a direct-to-consumer brand or agency.
Health, wellness, beauty, or supplements experience is a plus.
Possess creative judgment and commercial curiosity to understand customer motivation and ad performance.
Ability to explain why an ad works and translate performance data into creative decisions.
Provide clear production direction to designers and editors.
Identify weaknesses in concepts and offer useful feedback on copy and visuals.
Demonstrate ownership and sound judgment in managing projects and making recommendations.
Ability to simplify research without overstating evidence.
Practical AI fluency for research, hook exploration, and concept development, ensuring final writing is distinctive and facts are checked.

Skills

Direct response writing
Creative strategy
Performance copywriting
Paid social advertising
Meta advertising
Creative judgment
Commercial curiosity
Production direction
AI fluency

Location

Remote - US

Work Type

Full Time
Remote

Experience Level

3+ years

About the Company

Rho Nutrition prioritizes integrity and innovation in supplement manufacturing with medically studied, high-quality formulations.
Products feature clinically proven ingredients using next-generation bio-delivery technologies for enhanced absorption and health benefits.
The company focuses on transparency, effectiveness, and empowering individuals to optimize supplementation.
Rho is committed to advancing wellness science and helping customers invest in their health with efficacy-driven solutions.
Operates across Shopify DTC, Amazon, and national retail, serving hundreds of thousands of customers and scaling rapidly.