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About the Role
This position serves as the main point of contact between the Category Merchandising team and the NAPA Marketing team, managing strategic development and cross-functional communications for assigned category departments.
Responsibilities
- Manage Category Marketing Budget
- Develop annual strategic marketing plan and regular updates for assigned merchandise categories based on competitive analysis, consumer input, financial data, input from Marketing and Category leadership, and business goals
- Ensure all programs are designed with a full funnel customer journey that leverages accessible marketing channels across owned, earned, shared, and paid
- Participate in strategic updates with suppliers on NAPA overall marketing initiatives
- Work with creative to develop core creative idea
- Work with category team to generate incremental marketing dollars from supplier marketing teams
- Serve as primary liaison between Category team and other internal and external partners
Requirements
- 6+ years of relevant experience (marketing experience at a retail company, B2B marketing)
- Familiarity with integrated marketing plans and creative asset briefs
- Data-driven mindset and ability to leverage analysis to make business recommendations
- Experience managing projects and working with cross-functional stakeholders
- Highly organized and able to define and sequence strategic priorities
Experience Level
- 6+ years
Equal Opportunity
- GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.