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About the Role

The Ecommerce Sr. Manager will own day-to-day site execution, optimization, and merchandising for On Location’s premium hospitality sites, driving conversion and ensuring cross-functional alignment.

Responsibilities

Oversee daily site operations and ensure all ecommerce properties meet monthly conversion and revenue goals.
Monitor GA4 and Amplitude dashboards, delivering actionable insights weekly.
Define and execute ongoing A/B and multivariate testing to improve user flow, CTAs, and trust signals.
Manage coordination with the Tech team on bug fixes, enhancements, and platform stability.
Maintain a biweekly homepage and category refresh cadence featuring key packages, trending experiences, and event milestones.
Collaborate with UX and Design to implement merchandising modules.
Partner with Creative and Marketing to develop landing pages and digital assets, managing the review and approval process with senior leadership.
Partner with Marketing, Paid media and CRM to align campaigns and drive conversion from email and paid traffic to site.
Work closely with Design, Brand, and Content teams to maintain consistency with On Location’s premium visual identity and tone.
Coordinate with Product/Tech on the ecommerce roadmap, prioritizing enhancements that deliver measurable business impact.
Facilitate creative and stakeholder reviews, collating feedback, presenting updates, and securing final approvals.
Deliver weekly performance snapshots highlighting key ecommerce and engagement KPIs.
Provide insight-driven commentary on drivers of performance and areas for optimization.
Track key metrics across all sites and flag performance risks or emerging opportunities.
Partner with Analytics, Marketing, Paid Media and CRM teams to connect on-site behavior with campaign performance, lead quality, and conversion-to-deposit outcomes.

Requirements

5+ years of ecommerce experience managing site operations, merchandising, and conversion optimization.
Proven ability to translate insights into action, driving measurable lifts in traffic, engagement, and conversion through UX, content, and merchandising improvements.
Hands-on experience with ecommerce and CMS platforms, analytics tools, and A/B testing frameworks.
Strong understanding of UX/UI principles, digital merchandising, SEO fundamentals, and cross-channel performance measurement.
Skilled collaborator who can partner with marketing, creative, product, and tech teams to deliver aligned, on-brand digital experiences.
Confident communicator comfortable presenting data-driven recommendations and creative concepts to senior leadership.
Detail-oriented, organized, and proactive with a passion for premium user experiences and continuous optimization.

Skills

GA4
Amplitude
A/B testing
Multivariate testing
UX/UI principles
Digital merchandising
SEO fundamentals
Cross-channel performance measurement

Location

Remote

Work Type

Full-time

Experience Level

5+ years

Salary/Compensations

$90,000 - $120,000 annually

Benefits

Short- and long-term incentives
Growth and developmental opportunities
Health care
Retirement
Vacation
Other paid time off
Additional offerings

About the Company

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture.
On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more.
An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences.
On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company.
TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization.
Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans.
TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

Equal Opportunity

TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment.
TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities.
TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws.