Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Manager, Programmatic role.
Rezi rewrites your resume against WPP Media's job description. Free.
Tailor your resume to this Manager, Programmatic role.
Rezi rewrites your resume against WPP Media's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Manager, Programmatic posting at WPP Media — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Manager, Programmatic posting at WPP Media — free, in seconds.
About the Role
As a Manager of Programmatic, you will be responsible for creating and executing programmatic media plans using industry-leading media technology platforms. You will take ownership of clients’ programmatic media strategy and oversee its implementation and day-to-day execution, including training and managing junior team members.
Responsibilities
- Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
- Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, ensuring budgets are pacing effectively and tactics are optimized towards relevant objectives and KPIs.
- Develop strong working relationships with members of broader digital account teams including planning, investment, operations, and analytics.
- Collaborate with agency teams and publishers to source, evaluate, and implement deals that provide clients with high-quality inventory opportunities.
- Create and enforce workflow processes to ensure deliverables are completed accurately and on time.
- Train, support, and manage the day-to-day responsibilities and work quality of more junior team members.
- Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns.
- Keep key stakeholders updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.
Requirements
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- 3+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
- Familiarity with key programmatic and digital platforms.
- Advanced Microsoft Excel User.
- Experience with other databases, visualization tools or coding languages is a plus.
- Exceptional verbal and written skills, organizational skills and a detail-oriented mindset.
- Strong presentation skills and comfort in presenting to senior stakeholders.
- Analytical abilities and quantitative skills.
- Desire to manage and mentor junior members of a team; prior experience as a manager a plus.
Skills
- Programmatic
- Paid Search
- Paid Social
- Ad Operations
- Digital Analytics
- Digital Planning
- DV360
- The Trade Desk
- Microsoft Excel
- Databases
- Visualization tools
- Coding languages
- Presentation skills
- Analytical abilities
- Quantitative skills
Location
- US
Work Type
- Hybrid
Experience Level
- 3+ Years
- Manager
Education Level
- Bachelor's Degree
- Equivalent professional work experience
Salary/Compensations
- $60,000—$140,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- That's why we've adopted a hybrid approach, with teams in the office around four days a week.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
- Please note that while our philosophy is the same across WPP, benefits may vary by office/country.