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About the Role

TOOLBX is seeking a Business Development Manager to establish and lead its outbound prospecting function. Initially, this role involves hands-on cold calling and booking qualified meetings. As the function grows, the individual will hire, train, and manage a team of Sales Development Representatives while continuing to participate in calling activities. This player-coach position offers significant influence in shaping targeting, messaging, metrics, and hiring plans for new market entry.

Responsibilities

Cold call across all territories, owning outbound prospecting into lumber and building materials, hardware, plumbing, and PHCP distributors and their buying groups in Canada and the US.
Book meetings that turn into pipeline by running discovery-lite conversations and qualifying against the Ideal Customer Profile (ICP).
Build the outbound prospecting playbook by writing and testing call scripts, voicemail and email cadences, objection handling, and qualification criteria.
Define targets, metrics, and a ramp plan for the SDR team, assisting with hiring, onboarding, and training.
Coach the SDR team through call reviews, role-plays, and 1:1s, while continuing to make personal calls.
Collaborate with Account Executives to agree on territories, lead handoff standards, and feedback loops.
Partner with marketing to leverage trade shows, webinars, and campaigns, and provide feedback on message effectiveness.
Communicate market feedback to product, marketing, and leadership teams.
Log all calls and update records in HubSpot, reporting on activity, connect rate, meetings booked, and pipeline sourced.

Requirements

3+ years of outbound B2B sales or business development experience (SDR, BDR, inside sales, or similar).
Proven record of meeting or beating activity and meetings-booked targets.
Comfort making high volumes of cold calls daily with sustained energy.
Strong discovery instincts, including asking good questions, active listening, and identifying qualified prospects.
Experience building or improving sales processes (scripts, cadences, targeting).
Interest in leading people, with a desire to coach and develop others.
Comfort selling to owner-operated, relationship-driven businesses.
Working fluency with a CRM and sales engagement tools (HubSpot, Apollo, or similar).
Discipline to maintain clean data.
Self-direction and comfort with ambiguity in a remote-first, early-stage environment.

Skills

Outbound B2B sales
Business development
Cold calling
Prospecting
Meeting booking
Process building
Sales coaching
CRM usage
Sales engagement tools
Data management

Location

Remote

Work Type

Remote
Full-time

Experience Level

3+ years of experience

Salary/Compensations

Base salary of CA80,000–90,000
On-target earnings of roughly CA110,000–130,000 for Canada

Benefits

Competitive benefits
Equity

About the Company

TOOLBX provides a B2B commerce platform for independent distributors, transforming how they operate and engage with customers.
The platform integrates with ERP systems to simplify payments, streamline AR, enhance sales, and improve customer service.
TOOLBX is trusted by top LBM 100 dealers and major buying groups across North America.
The company is expanding its platform into plumbing and PHCP distribution.
Values: Customer obsessed, Measure twice and cut once, Build foundations that last, Solution-driven thinking, Be curious and ask questions.