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About the Role
BDO is seeking an Alliance Marketing Manager to develop and execute our alliance marketing strategy across Canada. This role involves working with the National Lead of Strategic Alliances to create impactful events, campaigns, and programs that enhance BDO's brand, deepen partner relationships, and drive demand. This is a new, hands-on position for a dynamic marketing professional.
Responsibilities
- Lead and optimize integrated marketing programs to expand reach, strengthen partner engagement, and grow pipeline.
- Partner with Alliances leadership on joint marketing initiatives to generate demand and revenue.
- Create partner-facing enablement materials, co-branded assets, and campaign content for joint go-to-market activities.
- Measure and report on program performance, providing actionable insights and ROI recommendations.
- Build trusted advisor relationships with Advisory leaders and key stakeholders to influence marketing strategy.
- Apply market, client, and best-practice insights to ensure initiatives are cohesive, relevant, and impactful.
- Align initiatives with brand strategy to strengthen the firm’s reputation and market position.
- Collaborate with Marketing Centres of Excellence on planning, execution, and reporting.
- Drive operational excellence through budget management, best practices, and effective technology-enabled processes.
- Foster a collaborative and inclusive work environment.
Requirements
- University Degree in a related subject.
- 3-5 years of marketing experience at the manager or equivalent level.
- Proven track record of building and executing successful marketing plans and campaigns.
- Proven track record of delivering on marketing KPIs and achieving full funnel results.
- Strong business acumen, curiosity, and the ability to translate data into strategy-driving insights.
- Excellent communication, stakeholder management, and interpersonal skills.
- Strong project management and digital skills.
- Ability to prioritize workloads and manage multiple tasks and deadlines.
- BDO's core values: Integrity, Respect, and Collaboration.
- Understanding of client industries, challenges, and opportunities.
- Focus on effective service delivery to clients.
- Participation in the adoption of digital tools and strategies.
- Commitment to learning and professional development.
- Active participation in community initiatives.
- Adherence to the firm's Code of Conduct.
Skills
- Marketing strategy
- Event management
- Campaign management
- Content creation
- Performance measurement
- Data analysis
- Stakeholder management
- Project management
- Digital marketing
- Budget management
- Collaboration
- Communication
- Interpersonal skills
Location
- Canada
Work Type
- Hybrid
Experience Level
- Manager (or equivalent)
Education Level
- University Degree
Salary/Compensations
- $96,000 to $144,000 annually
Benefits
- Competitive total cash compensation
- Comprehensive benefits from day one
- Flexible personal time off policy
- Reimbursement for wellness initiatives
- Opportunities for learning and development
- Support for personal goals and community impact
About the Company
- BDO is a firm focused on positive relationships with its people and clients, providing trusted advice and insight.
- BDO offers an award-winning, people-first environment that prioritizes personal and professional growth.
- BDO has been recognized among Canada’s Top 100 Employers for 2026.
- BDO's people experience is guided by three core pillars: Do work with genuine care, Do what matters with purpose, and Do what’s next.
- BDO is committed to fostering a collaborative, inclusive environment where ideas are valued.
- BDO encourages innovation and forward thinking.
- BDO is actively involved in supporting local charity initiatives and provides opportunities for staff to contribute to their communities.
- BDO utilizes AI-enabled tools to support recruitment, but all employment decisions are made by BDO personnel.
Equal Opportunity
- BDO is committed to creating a workplace where employees can participate fully, contribute meaningfully, and succeed without barriers.
- BDO fosters a workplace defined by respect, fairness, and a true sense of belonging.
- BDO recognizes and celebrates unique experiences, identities, and perspectives.
- BDO ensures its application process is inclusive and accessible, and provides accommodation for those requiring it.