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About the Role
This position is responsible for social media planning, development of written communications for multiple marketing channels, and acting as the social voice for assigned Monster Brewing brands/products.
Responsibilities
- Collaborates on digital marketing strategy, planning, scheduling, and reporting for assigned Monster Brewing brands/products.
- Develops and executes social media strategy for assigned brand(s), including content creation, scheduling, and community management.
- Produces copy and video/images for social media, digital assets, and contributes to other projects across all channels.
- Assists and attends photo shoots as needed.
- Identifies and collaborates with relevant influencers to amplify brand messaging.
- Measures and reports performance of social media and digital campaigns.
- Works with brand manager to keep websites up to date with new products and content.
- Plans, launches, and optimizes paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, Instagram, and TikTok.
- Attends events to obtain, post, and promote onsite content.
- Assists with the orders and shipments of samples, merchandise, and press mailers.
- Identifies areas for process improvement.
- Monitors industry best practices and competitive deep dives.
- Performs other related duties as required or assigned.
Requirements
- Must have the physical and mental strength and endurance to be able to perform duties, in at times extreme environments, as well as the ability to handle stressors of the position in operational and administrative situations.
- Required to frequently lift and move 10 -25 pounds.
- Expected to stand, sit, walk, climb, balance, stoop, kneel, crouch, crawl, bend, talk, hear, taste, smell, see, and operate objects, tools, and controls.
- Age Requirement: 21 Years or Older
- The employer retains the right to change or assign other duties to this position because of evolving business needs.
Skills
- Strong understanding of digital marketing channels best practices including social media, email marketing, SEO, SEM, & content marketing.
- Experience with advertising platforms such as Google Ads (Search, Display, YouTube), Meta Ads Manager, and LinkedIn Campaign Manager.
- Proficiency in data analysis & ability to interpret data to make informed decisions.
- Knowledge of creative writing in a brand voice.
- Skill in photo, video, editing, and design.
- Skill in problem-solving and metrics-driven thinking.
- Skill in effective communication.
- Ability to work independently and in a collaborative environment.
- Ability to think creatively within deadlines and pay acute attention to detail.
- Passion for the beverage/beer industry preferred.
- Standard Office Equipment, Phone for Photos / Video
Work Type
- Full-Time
- Salary
Experience Level
- 4 Years with bachelor's degree -or- 6 Years Without
Education Level
- Bachelor’s Degree
Salary/Compensations
- $57,784 - $65,000
About the Company
- Monster Brewing Company values a diverse and inclusive workplace and believes that a career in craft beer and beverage should be accessible to all people.
Equal Opportunity
- We are an Equal Opportunity Employer committed to providing equal opportunities to individuals of every race, color, sex, age, national origin, religion, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.