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About the Role

Grow is seeking a Director of PCP Sales to lead and scale our Physician Partnerships team. The primary goal is to establish Grow as the preferred referral destination for primary care physicians, care coordinators, and practice leaders. This role involves managing an existing team and client portfolio, focusing on deepening relationships, increasing referrals, and developing the team and operational model for future expansion. It's a hands-on leadership position where success is measured by sustained patient referrals and intakes.

Responsibilities

Lead, coach, and develop a team of PCP account executives and account managers.
Establish clear goals, operating cadences, account reviews, and a high bar for execution and accountability.
Build a repeatable hiring and ramp model as the organization grows.
Define market segmentation, account coverage, territories, and a hunter-farmer model suited to referral-driven growth.
Own HCP-level targeting by using provider, claims, referral, and other data to identify and prioritize physicians and practices most likely to refer.
Build standardized, repeatable workflows for prospecting, follow-up, activation, reactivation, and account expansion.
Determine where in-person selling adds value and design focused market tests before scaling a large field organization.
Partner with Marketing and Enablement on provider messaging, collateral, events, and activation programs.
Own referral and intake growth across PCP groups, health systems, MSOs, virtual primary-care organizations, and other referral partners.
Turn priority accounts into focused growth plans that increase active referrers, repeat behavior, office penetration, and referrals per clinician.
Guide the team in building trusted relationships with physicians, practice staff, and executives by building systems that enable proactive communication on referral trends and insights.
Strengthen partner trust through responsive follow-up, patient-status visibility, and actionable performance insights.
Use provider, claims, referral, and performance data to determine which clinicians and offices to target, where reps should spend their time, and which activities are driving incremental referrals and rep productivity.
Partner with RevOps and Data to improve CRM architecture, attribution, account hierarchies, territories, dashboards, quotas, rep credit, and forecasting.
Translate field insights into clear recommendations for Product, Clinical, Client Success, Marketing, and Operations.

Requirements

8+ years of sales, partnerships, business development, or commercial leadership experience, including meaningful people management.
Experience leading quota-carrying teams in healthcare, digital health, pharma, medical device, provider services, or another referral-driven environment.
A track record of building or materially improving a sales motion, team, territory model, or operating system.
Experience selling into or partnering with physician groups, health systems, MSOs, provider organizations, or other complex healthcare stakeholders.
A hands-on leader who is willing to roll up their sleeves, get into the details with reps, pressure-test the motion alongside the team, set a high performance bar, and help others improve.
Fluency in recurring-growth motions, including turning an initial physician referral into habitual referral behavior, identifying barriers to repeat usage, and making Grow part of a practice’s normal workflow.
Strong analytical and operational judgment across CRM data, segmentation, productivity metrics, quotas, forecasting, and unit economics.
The ability to build trust at every level of a healthcare organization, from practice staff and clinicians to enterprise executives.
A builder’s mindset and the ability to create, test, and improve new approaches in a fast-changing environment.
High empathy for patients, healthcare professionals, and sellers, with sound judgment in a regulated and trust-sensitive environment.
Experience leading and executing field sales motions preferred but not required.

Skills

Sales
Partnerships
Business Development
Commercial Leadership
People Management
Healthcare Sales
Digital Health Sales
Pharma Sales
Medical Device Sales
Provider Services Sales
Referral-driven Sales
Sales Motion Improvement
Team Building
Territory Modeling
Operating System Development
Physician Group Sales
Health System Sales
MSO Sales
Provider Organization Sales
Analytical Skills
Operational Judgment
CRM Data Analysis
Segmentation
Productivity Metrics
Forecasting
Unit Economics
Trust Building
Builder Mindset
Empathy
Judgment
Field Sales Execution

Location

Remote

Work Type

Full Time Employee

Experience Level

Director
8+ years of sales, partnerships, business development, or commercial leadership experience
Meaningful people management experience
Experience leading quota-carrying teams in healthcare, digital health, pharma, medical device, provider services, or another referral-driven environment
Experience scaling a small team into a multi-layered sales organization

Benefits

Comprehensive medical, dental, vision, life, and disability coverage.
No cost access to therapy through the Grow platform (available to US employees).
Retirement savings programs and equity opportunities.
Flexible time off, company paid holidays, and a full company wide Winter Break.
Up to 18 weeks of paid parental leave and a new child stipend.
Dedicated weekly flexible time for self care.
Annual stipend to support personal wellbeing and professional growth.
Pre tax commuter benefits.
Support for home workspace plus meal benefits.
A variety of wellbeing benefits, including wellness memberships, virtual care, pet insurance discounts (where available), and global travel assistance.

About the Company

Grow was born to tackle a critical challenge: making mental health care more effective and accessible for everyone.
Since launching in 2020, 15 million sessions have started on Grow, and we've barely scratched the surface.
We do it through a three-sided marketplace that empowers providers, augments insurance payors, and serves patients.
We've backed that ambition with more than $328M in funding, including our Series D at a $3B valuation from Sequoia Capital, Transformation Capital, TCV, SignalFire, Menlo Ventures, Goldman Sachs Alternatives, and others.
At Grow, the work you do can literally change someone's life.
Your work here doesn't stay on a screen; it impacts whether someone can find, afford, and access quality care.
That ambition sets us apart, and offers you an endless runway to impact one of the world's most urgent issues.
We don’t have passenger seats here. Everyone is driving something that matters.
This work deserves real commitment.
So if you thrive on meeting problems head on, untangling serious complexity, and working at pace with the sharpest yet kindest people around, you've come to the right place.

Equal Opportunity

Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.