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About the Role
Manage the growth engine at Salted, focusing on both top-line sales and bottom-line profitability across all brands, with a primary focus on the flagship brand, moonbowls. This role involves experimentation, performance tracking, and a blend of marketplace management, DTC digital funnel optimization, retention marketing, and strategic growth opportunities.
Responsibilities
- Design and execute multivariate tests across major delivery platforms to optimize store presentation, menu, promotions, and ad placement.
- Own and optimize conversion funnels across brand websites, running A/B tests to improve conversion rates and average order value.
- Build, test, and scale automated email and SMS campaigns focused on retention, customer lifetime value, and repeat order frequency.
- Treat all customer touchpoints as part of a unified growth engine.
- Analyze channel performance, customer cohorts, and menu conversion metrics to identify trends and actionable growth initiatives.
- Advise on market opportunities and menu expansion based on consumer demand and performance data.
- Develop growth playbooks for moonbowls and scale winning frameworks across the brand portfolio.
- Maximize customer experience and growth potential at physical storefronts, optimizing the pickup experience and hospitality.
- Test campaigns to convert catering clients into loyal customer accounts, treating catering as a primary acquisition channel.
Requirements
- 3–5+ years of hands-on growth experience in DTC, food-tech, delivery platform marketing, or e-commerce.
- Data-driven with a focus on customer frequency, net margins, and net payouts.
- Proficient in using AI to solve problems and accelerate work.
- Hands-on experience with web analytics tools, A/B testing platforms, and lifecycle marketing platforms.
- Ability to move between strategic planning and day-to-day execution.
- Strong cross-functional collaboration skills.
- Ideally based in LA.
Skills
- Marketplace Management
- DTC Digital Funnel Optimization
- Retention Marketing
- Strategic Growth
- Multivariate Testing
- A/B Testing
- Lifecycle Marketing
- Data Analysis
- AI Proficiency
Location
- LA-based
Work Type
- Full-time
Experience Level
- 3-5+ years
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k)
- Stock Options
- Career Advancement Opportunities
- Work with a team that’s transforming the restaurant industry
About the Company
- Salted believes the future of restaurants focuses on delivery and take-out, utilizing technology to nurture customer relationships beyond physical locations.