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About the Role
Cyera is seeking a Product Marketing Director to lead the go-to-market strategy for DataWatcher, our managed service, and our proactive services portfolio, including Data Risk Assessment, AI Security Readiness Assessment, and Incident Materiality Assessment. This senior individual contributor role involves defining service positioning, creating repeatable pipeline drivers, and collaborating with cross-functional teams to integrate services into customer adoption strategies.
Responsibilities
- Define positioning, messaging, and value propositions for DataWatcher and proactive assessments, clarifying their connection to the Cyera platform and each other.
- Develop a services narrative that resonates with CISOs, security leaders, data and AI governance owners, and practitioners.
- Own the go-to-market plan for each offering, including audience, use cases, entry points, sales motion, and success metrics.
- Position proactive assessments as entry points for platform adoption and paid services, building a connected customer journey.
- Lead launches and relaunches, including new assessment variants and responses to market events like new AI regulation or breaches.
- Create sales and partner enablement materials such as solution briefs, datasheets, pitch decks, FAQs, objection handling, battlecards, and ROI tools.
- Partner with Demand Generation, Field Marketing, and Content teams to execute campaigns, webinars, and events that generate qualified pipeline from services interest.
- Produce content for demand generation and sales engagement, including ebooks, videos, website content, and webinars.
Requirements
- 10+ years of experience in product marketing, solutions marketing, or a related field within B2B technology.
- At least 3 years of experience in cybersecurity, data security, risk, or a comparable technical enterprise category.
- Proven experience marketing services, managed services, subscription advisory, or professional services offerings, ideally alongside a software platform.
- Demonstrated success in owning positioning and messaging, and leading end-to-end launches that generated measurable pipeline or revenue.
- Experience selling to or creating content for CISOs and senior security and risk leaders.
- Excellent written and verbal communication skills, with the ability to translate complex technical and advisory work into clear, compelling stories for executive and practitioner audiences.
- Experience building effective sales enablement materials and collaborating with sales leaders and solution engineers.
- Comfort with data, including setting success metrics, tracking funnel performance, and adjusting plans based on data insights.
- Bachelor's degree or equivalent practical experience.
Work Type
- Remote
Experience Level
- 10+ years of experience
- 3+ years in cybersecurity, data security, risk, or comparable technical enterprise category
Education Level
- Bachelor's degree or equivalent practical experience
Salary/Compensations
- $190,000-$220,000
Benefits
- Ability to work remotely, with office setup reimbursement
- Competitive salary
- Unlimited PTO
- Paid holidays and sick time
- Health, vision, and dental insurance
- Life, short and long-term disability insurance
About the Company
- Cyera is at the forefront of secure AI adoption, providing enterprises with the confidence to embrace AI safely.
- Our mission is to enable organizations to control what AI can see and do as it integrates deeper into business operations.
- We established our foundation by solving the complex challenge of finding and securing data with unprecedented speed and precision.
- This foundation now serves as the essential AI trust infrastructure for Fortune 1000 companies.
- We are seeking mission-driven talent to join us in empowering these leading organizations.