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About the Role

Drive top-of-funnel growth across the ShipStation Global portfolio by building and executing an integrated media strategy that balances brand growth, trials, and leads. This role requires a marketer who understands both emotional storytelling and financial efficiency. You will lead and manage media agency relationships and one direct report, ensuring high-quality strategic thinking, execution, measurement, and operational excellence. This is a builder role for a highly analytical, curious marketer who can develop the media strategy, operating model, and influence the measurement approach and testing roadmap needed to scale the business. You’ll bring a strong data-driven mindset to media planning and optimization, using insights, experimentation, and incrementality to understand what is truly driving growth. You’ll partner closely with Product Marketing, Brand Marketing, Creative, Finance, Data & Analytics, and Performance Marketing to connect media investments to broader business objectives and deliver measurable impact.

Responsibilities

Build and execute an integrated paid media strategy that balances brand awareness, consideration, trials, and leads across ShipStation Global products and markets, partnering closely with Brand Marketing to create a holistic approach to brand and demand.
Evolve our top-of-funnel media engine, working closely with Performance Marketing to create a connected full-funnel strategy across audio and video channels, including Influencer, Podcast, Radio, Linear TV, CTV, OLV, OTT, YouTube, and Social.
Lead media planning and optimization with our media agency, using audience insights, creative performance, channel economics, and business KPIs to continuously improve reach, engagement, trials, leads, and CPA efficiency.
Champion a test-and-learn culture, developing a clear experimentation roadmap to identify new channels, audiences, creative approaches, and strategies—with an emphasis on incrementality, scalability, and business impact.
Leverage marketing analytics media measurement framework, using probabilistic and deterministic methodologies across online and offline channels to understand the true incremental impact of media investments and inform optimization and budget allocation.
Own top-of-funnel attribution and measurement, partnering with Marketing Analytics to evolve our attribution framework through Marketing Mix Modeling (MMM), touch-based attribution, lift testing, and other incrementality methodologies proving the value of brand spend through hard data.
Partner with Product Marketing, Brand, and Creative to develop and iterate on messaging, creative, audiences, and media strategies that improve the incremental impact and effectiveness of our investments.
Lead media agency relationships, setting clear strategic direction, establishing performance expectations, managing budgets and scopes, and holding agency partners accountable for strategic recommendations, execution, reporting, and results.

Requirements

6+ years of experience in integrated media, brand marketing, growth marketing, or related roles, ideally across both agency and client-side environments.
Experience planning across digital and offline channels, including video, streaming/CTV, audio/podcasts, radio, linear TV, programmatic, and paid social.
Demonstrated ability to balance brand awareness and consideration with measurable business outcomes, connecting top-of-funnel investment to trials, leads, customer acquisition, and full-funnel growth.
Proven ability to build and scale media programs, operating models, planning processes, and measurement frameworks—not simply manage existing campaigns.
Comfortable establishing structure, creating new ways of working, and turning ambiguity into action.
Strong analytical and quantitative skills, with the ability to translate audience insights, media performance, creative effectiveness, and channel economics into investment decisions.
Experience managing performance against business KPIs such as CAC, CPA, conversion rates, incremental lift, ROAS, and LTV.
Understanding of media attribution, incrementality testing, conversion lift studies, and Marketing Mix Modeling (MMM).
Ability to develop a structured test-and-learn roadmap, and use evidence to evaluate channel effectiveness, inform budget allocation, and demonstrate the business impact of brand investment.
Hands-on experience with media buying, campaign management, analytics, and reporting platforms.
Familiarity with tools such as Google Ads, Meta Ads Manager, The Trade Desk (TTD), Google Display & Video 360 (DV360), Campaign Manager 360 (CM360), GA4, Looker, Tableau, or comparable platforms.
Strong Excel/Google Sheets skills for budget modeling, forecasting, scenario planning, and performance analysis; SQL experience is a plus.
Demonstrated experience leading media agencies and external partners, including setting strategic direction, tight budget management and scopes, evaluating recommendations, establishing performance expectations, and driving accountability for execution, measurement, and results.
Ability to work effectively across Brand Marketing, Product Marketing, Creative, Performance Marketing, Finance, Data & Analytics, and other stakeholders to align media strategy, messaging, measurement, and business priorities.
Experience managing multi-market or multi-brand programs, with strong planning, budget governance, reporting, and operational discipline.
Ability to establish consistent frameworks while adapting media strategies to local market dynamics.
Strong communication, presentation, and storytelling skills, with the ability to translate complex data into clear recommendations, influence stakeholders, challenge assumptions constructively, and communicate trade-offs to senior leaders.
Experience mentoring or managing team members and coordinating cross-functional and external partners.
Comfortable zooming out to set strategy and zooming in to solve executional challenges in a fast-paced, evolving environment.
Sit for prolonged periods of time
Utilize wrist and hands for a prolonged period of time
Walk short distances
Stand for short periods
Speaking and conversing with others
Lift up to 25lbs without assistance up to chest height

Skills

Integrated media
Brand marketing
Growth marketing
Digital channel planning
Offline channel planning
Video advertising
Streaming/CTV advertising
Audio/podcast advertising
Radio advertising
Linear TV advertising
Programmatic advertising
Paid social advertising
Brand awareness
Consideration building
Lead generation
Customer acquisition
Full-funnel growth
Media program scaling
Operating model development
Planning process development
Measurement framework development
Analytical skills
Quantitative skills
Audience insights analysis
Media performance analysis
Creative effectiveness analysis
Channel economics analysis
Investment decision making
KPI management
CAC management
CPA management
Conversion rate optimization
Incremental lift analysis
ROAS optimization
LTV analysis
Media attribution
Incrementality testing
Conversion lift studies
Marketing Mix Modeling (MMM)
Test-and-learn roadmap development
Channel effectiveness evaluation
Budget allocation
Media buying
Campaign management
Analytics platforms
Reporting platforms
Google Ads
Meta Ads Manager
The Trade Desk (TTD)
Google Display & Video 360 (DV360)
Campaign Manager 360 (CM360)
GA4
Looker
Tableau
Excel
Google Sheets
Budget modeling
Forecasting
Scenario planning
Performance analysis
SQL
Agency leadership
External partner leadership
Strategic direction setting
Budget management
Scope management
Recommendation evaluation
Performance expectation setting
Accountability driving
Cross-functional collaboration
Messaging development
Creative development
Audience development
Media strategy development
Multi-market program management
Multi-brand program management
Budget governance
Operational discipline
Communication skills
Presentation skills
Storytelling skills
Data translation
Stakeholder influence
Constructive challenge
Trade-off communication
Leadership
Adaptability
Team mentoring
Cross-functional coordination
External partner coordination

Location

Austin, TX

Work Type

Hybrid (3 days per week in office)
Full-time

Experience Level

Senior Manager
6+ years of experience

Benefits

Flex Time Off policy
12 paid holidays
401k employer matching program
Annual merit reviews
Company events
Attractive office space with free drinks and snacks
Weekly catered lunches
Medical, dental, and vision plans
Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
Employee Assistance Program (up to 8 free mental health sessions)
Gym discounts
Education reimbursement
Employee Referral Program

About the Company

At Auctane, we are united by a passion to help businesses deliver — whatever their size, wherever they are, and however they operate.
We make it possible for businesses to meet the ever-changing requirements of their industry and customer expectations.
Auctane products enable hundreds of thousands of businesses to annually mail and ship billions of items — over $200 billion worth — to recipients around the globe.
The Auctane family of mailing and shipping software products includes ShipStation, Stamps.com, ShipStation API, Metapack, GlobalPost, and Packlink.
Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.
Our values: Win as One. Delight Customers. Deliver Great Outcomes.

Equal Opportunity

Equal Opportunity Employer/Veterans/Disabled