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About the Role

The Marketing Designer role is a unique opportunity to design both print and digital marketing assets for ABRAMS' bestselling Adult and Children’s publishing lists and the Diary of a Wimpy Kid Book Publishing Program. This role involves creating materials for festivals, events, conventions, and tours, and requires a solid understanding of marketing and brand design with real-world experience. The ideal candidate is a self-starter who thrives in a fast-paced, creative environment, develops competitive marketing designs, and maintains established branded campaigns. Excellent communication skills and engagement with campaign analytics to improve conversion are essential.

Responsibilities

Dual reporting and actively supporting two managers: the Associate Creative Director, Marketing Design, and the Associate Art Director, Diary of a Wimpy Kid.
Develop, execute, and translate designs for branded marketing and publicity campaigns to support the release and backlist of key titles across all areas of the consumer experience, including retail promotions (digital and brick-and-mortar), floor displays, merchandising and promotional materials (paper and premium), print and digital advertising, social media assets, animated GIFs and eBlasts, book tour materials, etc.
Assist the Associate Directors on larger-scale campaigns, maintaining and/or expanding upon existing visual identities and designs supporting the Marketing, Brand, Publicity, and School & Library teams.
Own the creative process for assigned projects/campaigns from brief submission through routing, release, prototyping, and hard proofing, and maintain branded visual consistency across all campaign assets; liaise with Book Design to gather assets; brainstorm with team members as needed to define the scope of elements.
Manage the schedule for assigned projects, proactively tracking on-time release in collaboration with project managers, marketers, and team members; manage file organization, backups, and archiving within marketing design servers for assigned projects.
Collaborate cross-departmentally and assist directors in supporting freelancers when needed.
Work cross-functionally to ensure all creative materials meet design objectives, partner requirements, and approval deadlines across multiple projects.
Share current best practices and trends in design, actively suggesting ways to incorporate these learnings into campaigns.

Requirements

Proficient in Adobe Creative Suite on a Mac platform, with strong skills in Photoshop, InDesign, and Illustrator.
Working knowledge of Microsoft Office, particularly Excel and Word.
After Effects and/or motion graphics experience.
Working knowledge of print and digital file preparation and optimization, technical standards, color correction, design and manipulation of vector graphics, image retouching, and visual best practices, including layouts and typography, with familiarity in the Pantone Color System and color optimization of files.
Imaginative and innovative thinker, excited to push the creative envelope and experiment with new techniques and technologies.
Proactive, solution-oriented, and highly motivated, with the ability to work independently while thriving in a collaborative team environment.
Nimble multi-tasker with strong time management skills, comfortable shifting course and pivoting as needed.
Strong attention to detail, even when working quickly under tight deadlines.
Ability to work with vendor-provided die-lines and templates for a wide range of promotional items, including corrugated materials and premium products.
5+ years of experience in marketing design and creative services.
Large-format file preparation experience and a broad scope Adobe Illustrator skill set.
Some familiarity with the current competitive publishing landscape.

Skills

Adobe Creative Suite
Photoshop
InDesign
Illustrator
Microsoft Office
Excel
Word
After Effects
Motion graphics
Print file preparation
Digital file preparation
Color correction
Vector graphics manipulation
Image retouching
Layouts
Typography
Pantone Color System
Time management
Attention to detail

Location

New York, NY

Work Type

Hybrid

Experience Level

5+ years of experience in marketing design and creative services

Salary/Compensations

$67,626 - $73,000 per year

Benefits

Generous paid holidays and Summer Fridays.
Company-paid year-end office closure between Christmas Eve and New Year’s Day each year.
Comprehensive health benefits, including short-term and long-term disability.
Retirement savings (401k) and life insurance.
Vacation, Personal, and Sick time off.

About the Company

Founded in 1949 as the first U.S. publisher to specialize in art and illustrated books, ABRAMS has a long-standing reputation for publishing visually stunning, critically acclaimed, and bestselling works.
Today, ABRAMS continues to lead in the creation and distribution of high-quality books across a wide range of categories—including art, photography, design, fashion, entertainment, cooking, craft, and popular culture—as well as award-winning children’s and young adult titles under imprints such as Abrams Books for Young Readers, Amulet Books, and Abrams Appleseed.
Headquartered in the creative heart of New York City, ABRAMS is home to a passionate team of editors, designers, marketers, and publishing professionals who bring bold ideas to life in collaboration with celebrated authors, artists, chefs, photographers, and cultural icons.
Our books are distributed globally and have helped shape conversations in classrooms, kitchens, museums, and living rooms around the world.
ABRAMS is deeply committed to diversity, equity, and inclusion—both in the stories we publish and in the culture we foster.
Through programs like the ABRAMS Amplify Award, we uplift and support underrepresented voices in children’s publishing.
Internally, we promote inclusive hiring practices and an environment where employees of all identities, backgrounds, and lived experiences are encouraged to bring their full selves to work.
At ABRAMS, creativity, integrity, and collaboration are the foundation of everything we do.
If you’re inspired by books that make a difference and want to be part of a team that values art, impact, and inclusion, we invite you to join us.
Learn more at abramsbooks.com.

Equal Opportunity

ABRAMS is deeply committed to diversity, equity, and inclusion—both in the stories we publish and in the culture we foster.
Internally, we promote inclusive hiring practices and an environment where employees of all identities, backgrounds, and lived experiences are encouraged to bring their full selves to work.