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About the Role
Instagram is seeking a Product Designer to join the Home Brand Studio Team, which defines and scales brand identity from product to culture. This role champions brand-building moments, iconic product experiences, and branded features.
Responsibilities
- Translate broad, conceptual ideas into useful and valuable features for over 2 billion users, driving product strategy and innovation.
- Design innovative concepts and end-to-end flows using appropriate prototyping tools, impacting a large user base.
- Drive design prioritization and execution to meet accelerated timelines.
- Design new experiences or layouts to improve visual systems.
- Communicate strategic decisions regarding product direction.
- Provide and solicit feedback to improve design deliverables through structured iteration.
- Act as a cross-functional lead, managing initiative success and operational processes.
- Influence and align multiple organizations and cross-functional partners on product direction.
- Collaborate creatively to tackle complex challenges.
- Engage in mentorship and coaching opportunities.
Requirements
- 10+ years in product design, with experience leading design for large-scale consumer products serving tens or hundreds of millions of users.
- Experience designing for video consumption, including discovery, playback, viewer experience, and engagement loops (long-form or short-form video strongly preferred).
- Understanding of social mechanics such as sharing, comments, community, creator-audience relationships, and network effects.
- Ability to align Product, Engineering, Data Science, Research, and Content Partnerships around a shared vision without formal authority, driving decisions at the director and VP level.
- Experience leading and growing a team of designers, setting quality standards, and mentoring senior individual contributors.
Skills
- Product Design
- Prototyping
- Cross-functional Leadership
- Mentorship
- Video Consumption Design
- Social Mechanics Understanding
- Team Leadership
- Vision Setting
- Responsible AI Practices
- Monetization Awareness
- AI Tool Integration
- Competitive Analysis
- Recommendation Systems Design
- Cross-Device Design
- Motion Design
- Data Analysis
- Experimentation
- Creator Ecosystem Thinking
- Long-form Video Consumption Patterns
- Integrity, Wellbeing, and Accessibility Design
- AI Skill Development
Location
- New York, NY
Work Type
- Full-time
Experience Level
- 10+ years
Salary/Compensations
- $201,000/year to $278,000/year
Benefits
- Bonus
- Equity
About the Company
- Instagram is a platform focused on connecting people through shared moments and interests.