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About the Role

Tim Hortons is seeking a passionate, social-first storyteller to help shape the voice of one of Canada’s most iconic brands. This contract role supports a maternity leave and is ideal for someone who understands the cultural moments that bring Canadians and Tims together. As part of a dynamic team, you’ll manage content that builds brand love and strengthens our connection with guests across the country.

Responsibilities

Own social media strategy, development and execution for both always-on and national campaign content.
Manage agencies responsible for social media strategy and creative, community management, paid media and influencer marketing.
Support, mentor and manage a direct report.
Support communication and project management between key business stakeholders, external partners and senior leadership.
Oversee content development across all Tim Hortons social media platforms.
Oversee influencer partnerships including roster management, briefing documents, product coordination and content review.
Manage and coordinate media boosting spend and strategy for always-on content.
Manage and maintain a social media calendar, ensuring a diverse mix of social-first creative.
Provide support on campaign reporting and crisis reporting with actionable insights.
Support on-location content capture and develop lo-fi content fit for social.
Develop engaging organic copy tailored for multiple platforms and audiences.
Oversee and contribute to community management, acting as the voice of Tim Hortons on social.
Monitor conversations daily, engage with our community, messages, tags and mentions.
Stay plugged into trends, platform updates, and cultural moments.
Bring forward fresh, social-first ideas that feel authentic to the brand.
Oversee and manage budget tracking.
Build strong relationships and collaborate with internal business partners.

Requirements

6-8 years of hands-on experience working in social media.
Strong understanding of current social media landscape, platforms and best practices.
Intermediate graphic design skills and video editing experience (Rush, CapCut, Canva).
Experience using Meta Business Suite.
Highly adaptable and collaborative with the ability to apply a sense of urgency in meeting tight reporting deadlines.
Thrives in a fast-paced environment, embraces change, and is energized by adapting quickly.
Exceptional project management & prioritization skills, able to handle a high volume of requests and manage competing priorities.
Excellent communication skills, specifically as it relates to working across various teams & departments.
Strong attention to detail with relentlessly high standards.
Bilingual considered an asset but not required.
Bachelor’s Degree, post-secondary degree in media/marketing is considered an asset but not required.

Skills

Social media strategy
Content development
Community management
Paid media
Influencer marketing
Graphic design
Video editing
Meta Business Suite
Project management
Communication
Budget tracking

Location

Onsite

Work Type

Contract
Full-time
Temporary

Experience Level

6-8 years

Education Level

Bachelor’s Degree or post-secondary degree in media/marketing is considered an asset

Salary/Compensations

Base salary range of $130,000 – $160,000 CAD

Benefits

Comprehensive global paid parental leave program
Free telemedicine
Mental wellness support

About the Company

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $49 billion in annual system-wide sales and over 33,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®.
Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing its brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support.
Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Equal Opportunity

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations.
RBI's policy applies to all terms and conditions of employment.
Accommodation is available for applicants with disabilities upon request.