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About the Role
As Customer Marketing Manager, you’ll own programs that turn Rippling’s happiest customers into our most powerful growth engine. You’ll build and run Wavemakers, our customer advocacy program, and own our customer reference program, building a roster of referenceable customers. You’ll have the autonomy to shape these programs and find new ways to spotlight customer success stories.
Responsibilities
- Own Wavemakers, our customer advocacy program, including defining segments, nomination criteria, and recruitment strategy, refining a tier and points model with real incentives, and driving ongoing engagement
- Own the customer reference program and rep engagement playbook, including recruiting and building a roster of referenceable customers, fulfilling sales requests for references, and tracking program performance
- Run customer awards at XFN, Rippling’s annual customer conference
- Partner with Sales and Account Management to turn happy customers into advocates, references, and case studies
- Identify opportunities to improve and automate advocacy and reference workflows, including partnering with Marketing Operations
- Support product betas by collecting customer proof points that support launches
- Track and report on program health, including reference fulfillment rate and time-to-fulfill, win rate on deals with a reference versus without, Wavemakers Hub membership and engagement, and the percentage of customers who convert into a reference or case study
Requirements
- 3+ years of experience in a customer marketing-related role (customer marketing, product marketing, or similar), ideally in B2B SaaS or AI
- Experience running advocacy and reference programs, including recruiting and activating advocates, incentivizing participation, and scaling a program to meet growing business needs
- Strong verbal and written communication skills, with the ability to distill complex information into clear, concise messaging
- A self-starter mindset, with a track record of driving projects end-to-end, standing up new processes from scratch, and scaling existing ones
- High EQ and a proven ability to manage multiple complex programs simultaneously with timely, responsive follow-through
Skills
- Salesforce
- UserEvidence
Location
- US-based
Work Type
- Office-based
- In-office
Experience Level
- 3+ years of experience
Salary/Compensations
- Competitive salary
Benefits
- Benefits
- Equity
About the Company
- Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
Equal Opportunity
- Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com