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About the Role
As Senior Marketing Manager, Channel Sales, you will own marketing for both reseller and independent contractor motions worldwide. You will be the primary marketing point of contact for the global channel sales team, turning their needs into scalable programs. Your focus will be on building scalable solutions to equip partners to sell Square effectively, and collaborating with top-performing resellers on demand generation campaigns.
Responsibilities
- Serve as the marketing point of contact for the global channel sales team, triaging incoming requests, prioritizing them and shaping them into a coherent programme of work.
- Build and run a scaled co-marketing hub that gives resellers and independent contractors the campaigns, content and guidance they need to sell Square in their own markets.
- Partner directly with our top-performing resellers on demand generation campaigns that grow and convert their pipeline.
- Equip both motions to sell effectively, including through content and events.
- Work with our independent contractor and reseller network to extend Square's brand presence and build awareness / credibility in the communities they serve.
- Review incentive programmes that reward the strongest-performing resellers and contractors, partnering with the cross-functional teams who deliver different components of the programme to ensure and report back on success against objectives.
- Define how co-marketing funds work for this channel, setting out how funds are allocated, spent and measured.
- Work with sales to define an effective recruitment programme for resellers and independent contractors.
- Build a valued community that our resellers and independent contractors are proud to be a part of.
- Measure and report on programme performance.
Requirements
- 8+ years of relevant marketing experience.
- Direct experience marketing through a channel, reseller, distributor or independent sales model.
- A strong background in B2B marketing, ideally within technology companies.
- Experience building enablement and co-marketing programmes that partners adopt and use at scale.
- Proven ability to own programmes end to end, from design through to execution and measurement.
- Experience designing incentive or reward programmes in partnership with a sales team.
- Experience working across international markets and with globally distributed teams.
- Strong stakeholder, communication and project management skills.
Experience Level
- 8+ years of relevant marketing experience
Benefits
- Remote work
- Medical insurance
- Flexible time off
- Retirement savings plans
- Modern family planning
About the Company
- Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.