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About the Role
The Manager, Paid Social is a subject matter expert on the Performance Marketing team, responsible for paid social strategy, data-driven marketing, and accelerating the growth of Everyday Banking products. This role manages full funnel campaigns across various paid social channels and supports team members in achieving business KPIs.
Responsibilities
- Create, execute & optimize digital marketing strategies across paid channels, with a primary focus on paid social, to drive meet/exceed acquisition targets.
- Analyze business performance data to understand key customer segments and effective messaging.
- Work with multiple ad platforms such as Meta, Pinterest, TikTok, Reddit, etc.
- Utilize analytics & reporting platforms such as GA4 & Google Data Studio to find insights, create automated reports, and discuss performance with business lines.
- Collaborate cross-functionally with Product Marketing, Acquisition Targeting, and Business Portfolio teams to develop hypothesis-based tests.
- Implement enhanced conversions to leverage first-party data for bidding on business outcomes.
- Create and implement testing opportunities to demonstrate the value of paid social to the business.
- Share knowledge with Performance Marketing team members to advance the center of excellence.
- Develop reports and insights for key business stakeholders with cross-functional data analysts.
- Present findings and make recommendations based on campaign/test performance.
Requirements
- Post-secondary degree/diploma in a related field (Business, Marketing, Advertising).
- Prior work experience in Credit Card, or Everyday Banking acquisition is required.
- 3-5 years of experience in a Paid Social role.
- Hands-on experience in social ad platforms, including Meta, Reddit & Tik Tok.
- Analytical thinker with the ability to translate reporting and analysis into actionable insights and execution plans.
- Ability to develop a point of view and implications based on data, and present findings to key stakeholders.
- Collaborative and positive attitude with a passion for questioning assumptions and answering questions with data.
- Strong work ethic, self-directed, proactive and able to define and execute projects independently.
- Proficient in Excel and reporting automation / experience using Business Intelligence tools (Tableau, Google Data Studio or equivalent).
- Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.
- Deep knowledge of the paid social ecosystem, its tools, and creative best practices.
Skills
- Paid Social strategy
- Data-driven marketing
- Meta
- TikTok
- GA4
- Google Data Studio
- Excel
- Business Intelligence tools
Location
- Toronto, ON
Work Type
- Hybrid
Experience Level
- 3-5 years
Education Level
- Post-secondary degree/diploma
Benefits
- Competitive discretionary bonus
- Market leading RRSP match program
- Medical, dental, vision, life, and disability benefits
- Employee Share Purchase Plan
- Maternity/Parental top-up
- Generous vacation policy and personal days
- Virtual events
- Professional development and comprehensive Career Development program
About the Company
- EQ is remaking banking so every Canadian gets ahead, every day.
- Serving nearly 4 million Canadians from coast to coast, EQ offers a wide variety of financial services from banking and lending, to trust and credit union solutions.
- Challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences since 1970.
- EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank™.
- EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.
Equal Opportunity
- EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported.
- We provide a barrier‑free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.
- As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team.
- All candidates considered for hire must successfully complete a criminal background check and credit check.
- While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.