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About the Role
Shape and lead the digital strategy that connects investors and advisors to Vanguard's products, insights, and thought leadership. Play a critical role in advancing Vanguard's mission by creating meaningful, data-driven digital experiences that drive engagement, acquisition, and retention.
Responsibilities
- Develop and execute a comprehensive digital marketing strategy across paid, owned, and earned channels to support Vanguard Canada's growth objectives.
- Establish leading digital marketing practices, optimize performance across the customer journey, and improve return on investment for key business partners.
- Build and maintain a best-in-class digital marketing ecosystem that supports personalized, connected experiences for both advisor and investor audiences.
- Lead the evolution of content and digital engagement strategies, ensuring communications are timely, relevant, compliant, and personalized across all channels.
- Manage the paid media budget across campaign-based and always-on programs, maximizing efficiency and business impact.
- Define analytics and measurement frameworks that provide clear attribution, actionable insights, and a comprehensive view of marketing performance.
- Leverage customer, campaign, and market data to inform strategy, improve targeting, and deepen customer engagement.
- Partner with Marketing Technology, Data, and IT teams to develop an integrated marketing technology architecture aligned with Vanguard's global design standards and future-state vision.
- Evaluate emerging digital marketing and marketing technology solutions, including customer data platforms, artificial intelligence, and machine learning capabilities, to continuously enhance Vanguard's digital marketing effectiveness.
- Lead, coach, and develop a high-performing team of digital marketing professionals while fostering a collaborative and inclusive team culture.
- Manage agency and vendor partnerships to ensure strong performance, accountability, innovation, and alignment with business goals.
Requirements
- 10+ years of progressive marketing leadership experience, including significant digital marketing leadership experience within financial services, asset management, wealth management, banking, insurance, or a related financial institution.
- Demonstrated success developing and executing large-scale digital marketing strategies that drive measurable business outcomes, customer acquisition, engagement, and retention.
- Deep expertise across digital marketing disciplines, including paid media, digital acquisition, customer journey optimization, marketing automation, personalization, analytics, and marketing technology.
- Strong understanding of advisor and investor audiences, financial products, and the regulatory environment governing financial services marketing.
- Proven experience managing substantial digital marketing budgets and external agency/vendor relationships.
- Experience operating in complex, global, matrixed organizations and influencing senior stakeholders across functions and geographies.
- Proficiency in English required; French language skills are an asset.
- Relevant digital marketing credentials and certifications (e.g., analytics, Martech, digital strategy, performance marketing) are a must.
Skills
- Digital marketing strategy
- Paid media
- Owned media
- Earned media
- Customer journey optimization
- Marketing automation
- Personalization
- Analytics
- Marketing technology
- Data analysis
- AI
- Machine learning
- Team leadership
- Vendor management
- Financial services industry knowledge
- Investor and advisor audience understanding
- Regulatory compliance
- Wealth and asset management landscape knowledge
Location
- Canada
Work Type
- Hybrid
Experience Level
- 10+ years of marketing leadership
- Significant digital marketing leadership
Education Level
- Undergraduate degree required
- MBA or other advanced degree preferred
Salary/Compensations
- C$118k-C$216k plus bonuses
Benefits
- Health insurance
- Accident insurance
- Life insurance
- Retirement savings plans
- Performance-based incentives
- Discretionary bonuses
About the Company
- Vanguard Canada aims to give clients the best chance for investment success.
- Vanguard has implemented a hybrid working model designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection.
- Vanguard's mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Equal Opportunity
- Vanguard is committed to fostering an accessible and inclusive workplace.
- We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code.
- Vanguard does not use artificial intelligence (AI) or automated decision-making tools in its recruitment process. All application reviews and hiring decisions are made by our recruitment team.