Senior Account Manager:in, Sport & Entertainment (w/m/d) – Berlin
M+C Saatchi Group · BE, DE
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About the Role
We are seeking an experienced, strategic, and hands-on Senior Account Manager to manage clients, lead complex projects, and develop impactful brand activations from concept to completion. You will understand cultural spaces like sports, football, music, and lifestyle to build relevant connections between brands and their communities. As a central point of contact, you will lead interdisciplinary teams, manage timelines and budgets, and combine strategic consulting with operational excellence, collaborating closely with various internal departments and external partners.
Responsibilities
- Holistic consulting and support of national and international clients in sports, football, music, lifestyle, and entertainment.
- Independent management of integrated sponsoring, activation, event, and content projects from briefing and conception to production and implementation.
- Strategic translation of client goals, brand requirements, and cultural insights into clear project approaches, communication measures, and experiences.
- Leadership and briefing of interdisciplinary teams from Strategy, Creation, Social, PR, Production, and external partners.
- Confident management of daily business and proactive consulting of clients at senior stakeholder level.
- Responsibility for timings, resources, budgets, forecasts, cost control, quality, and smooth operations.
- Planning and implementation of events, brand experiences, on-site activations, and content productions, including coordination with service providers and production partners.
- Development and execution of compelling presentations, workshops, and pitches.
- Identification of growth potential and active development of existing client relationships.
- Mentoring and technical support of junior team members, as well as further development of efficient processes and workflows.
Requirements
- Minimum of five years, ideally five to seven years of professional experience in account management, project management, or a comparable role, preferably in the sponsoring or agency environment with a focus on activation.
- Demonstrable experience in the sports and football environment and/or in music, lifestyle, or entertainment is mandatory.
- Sound experience in planning and implementing events, as well as in developing and producing content, is mandatory.
- Very good understanding of sponsoring, brand partnerships, activations, fan culture, and integrated brand communication.
- Experience in independently managing complex projects, larger budgets, and various internal and external stakeholders.
- Strong consulting, presentation, and communication skills, as well as a confident demeanor with clients.
- Strategic mindset combined with high operational strength, self-responsibility, and a strong hands-on mentality.
- Excellent organizational skills, high service and quality orientation, and confident handling of parallel timelines.
- Willingness to travel for client appointments, productions, events, and activations.
- Native-level German language skills and very good English skills for international projects and collaboration.
Skills
- Account Management
- Project Management
- Sponsoring
- Brand Activation
- Event Planning
- Content Production
- Brand Communication
- Client Consulting
- Presentation Skills
- Communication Skills
- Organizational Skills
- Strategic Thinking
- Hands-on Mentality
- Team Leadership
- Budget Management
- German Language Proficiency (Native)
- English Language Proficiency (Very Good)
Location
- Berlin
Work Type
- Full-time
- Mobile Working
Experience Level
- Senior
- 5-7 years
Benefits
- Deutschlandticket or voucher benefits (Hrmony)
- Training and development opportunities
About the Company
- M+C Saatchi is a global brand communication agency founded under the umbrella of the worldwide M+C Saatchi network in London. Today, the agency has over 2,000 employees, with offices in Milan, London, Sydney, Amsterdam, Cape Town, New York, Los Angeles, and Berlin, among others. The core offering includes brand strategy, campaigns, PR & Influencer Relations, sponsoring, events & brand experience, social media, and content production. With the M+C Saatchi Germany team, the agency has realized projects for Peloton, The North Face, ING, Porsche, Porsche Design, Mercedes-Benz Vans, Nike, Ferrero, Heineken, WHOOP, UEFA, Riot Games, and Volkswagen in recent years. Our goal is to support clients in creating impactful 360° communication that excites their target audiences.