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About the Role
This role leads the development and execution of integrated 360° UKI marketing activations, partnering with various teams to drive profitable growth and strengthen brand desirability. The role develops scalable launch and eventing strategies and brand partnerships, translating global brand strategy into impactful local execution while maintaining brand consistency.
Responsibilities
- Develop and lead integrated UK and Ireland marketing plans aligned to the global marketing calendar and business objectives.
- Translate global campaigns and new product launches into scalable activation strategies and plans.
- Lead PR/ influencer and media agency partners, developing integrated strategies and annual plans.
- Oversee campaign delivery across paid and earned channels, ensuring effective integration, clear performance measures and continuous optimisation.
- Provide strategic direction to the Brand Manager on UK and Ireland retail marketing plans.
- Oversee the development and execution of retail engagement initiatives across standalone stores and outlets.
- Develop and lead the brand partnerships strategy, identifying and securing partnerships that strengthen brand desirability, increase awareness and drive customer acquisition.
- Lead partnership development and activation, ensuring alignment with brand positioning, marketing priorities and commercial objectives, and evaluate performance to inform future opportunities.
- Manage marketing budgets, investment allocation and performance reporting.
- Lead, develop and inspire direct reports, setting clear objectives, supporting professional development and conducting regular performance reviews.
- Oversee global activation tools and programmes to drive consistency, efficiency and effective implementation across markets.
Requirements
- Degree educated or equivalent
- 7+ years relevant marketing experience, ideally within the beauty, fragrance or luxury consumer sector.
- Experience developing and delivering integrated, multi-channel brand marketing strategies and campaign activations.
- Experience working within a global brand or multi-market business, translating global strategies into effective local execution.
- Proven experience managing agency partners across media, public relations, influencer marketing and experiential activations.
- Experience developing retail engagement plans and brand partnerships that drive consumer engagement, brand desirability and commercial performance.
- Strong project management skills, with experience managing budgets, multiple stakeholders and cross-functional teams.
- Management experience
- Strategy development, long term as well as tactical thinking.
- Demonstrable business and consumer focus and ability to turn insight into actionable projects
- Excellent analytical, communication and presentation skills.
- Highly organised with strong attention to detail
- Proactive with a high level of initiative and a clear focus on delivering tangible results.
- A team player, collaborative in nature.
- Consumer obsessed.
- Passionate about product, brand and retailing
- Strong project management skills.
Skills
- Marketing
- Brand Marketing
- Integrated Marketing
- 360° Marketing
- Retail Engagement Marketing
- PR
- Influencer Marketing
- Media Planning
- CRM
- Digital Marketing
- Launch Strategy
- Eventing Strategy
- Brand Partnerships
- Omnichannel Marketing
- Project Management
- Budget Management
- Performance Reporting
- Team Leadership
- Analytical Skills
- Communication Skills
- Presentation Skills
- Attention to Detail
- Initiative
- Collaboration
- Consumer Focus
- Strategy Development
Location
- UKI
Work Type
- Full-time
- Fixed-term contract (4-5 months)
Experience Level
- 7+ years relevant marketing experience
- Management experience
Education Level
- Degree educated or equivalent
Benefits
- Flexible working
- Competitive salaries
- Health and wellbeing offers
- Pension / retirement options dependant on location
- Insurance options
About the Company
- Born on South Molton Street, London in 1971, Molton Brown is an icon of uniquely British style.
- Molton Brown is one of the leading global brands in Kao´s global cosmetics portfolio.
- Kao and Molton Brown have a passion for integrity, for craftsmanship, for artistry and for giving our consumers the ultimate, quality experience.
- Molton Brown is part of Kao founded in Japan in 1887.
- At Kao, we believe the diversity of our teams strengthens our global mission.
- Here we trust and respect each other, collaborating in a friendly and inclusive work environment to achieve great results.
- Discover careers at Kao and how we live our purpose, Kirei – Making Life Beautiful.
Equal Opportunity
- Kao, we believe the diversity of our teams strengthens our global mission. Here we trust and respect each other, collaborating in a friendly and inclusive work environment to achieve great results.
- A workplace culture that prioritises employee wellbeing, with opportunities to get involved in initiatives such as Mental Health First Aiders, the Charity Committee, and DE&I communities (region dependant)