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About the Role

The Whitney Museum of American Art seeks a Marketing Coordinator to execute and support a wide range of tasks related to the Museum's marketing and related general revenue efforts including media planning and advertising production, cross promotional efforts, email program, marketing research, and other projects as needed.

Responsibilities

Support Director of Marketing and Media Strategy with project management and production of media plans for on-going and upcoming campaigns.
Liaise with Graphic Design to facilitate creation of and routing of advertisements via the online Project Center.
Manage and execute institutional email marketing campaigns and newsletters, including building, editing and deploying through MailChimp and/or relevant email marketing systems.
Liaise with external consultant to facilitate implementation of social media and digital display campaigns. Monitor, edit, and manage campaigns as needed.
Compile comprehensive weekly performance reporting and post-campaign reports.
Write copy and compile images and captions for Marketing and Membership materials adhering to the Whitney’s style and voice.
Research, outreach, and management of influencer database.
Support marketing-related events and photo/video shoots and manage the onsite logistics.
Process and track all department invoices for Marketing.
Provide general administrative support to the Marketing and Membership departments as needed.
Provide general event support to the Marketing and Membership departments as needed.
Schedule Marketing department calendar / meetings, as needed.
Assist with Tourism marketing initiatives, as needed.
Maintain and update the Whitney’s monthly exhibition listings as needed (e.g. Artforum).
Update the travel sites (e.g. TripAdvisor, Yelp, and Google) with seasonal and exhibition related copy, image copy and images refreshes.
Provide reporting support for Marketing and Membership as needed, inclusive of digital revenue streams, monthly headcount and retention reports.
Respond to inquiries from other departments regarding past marketing plans and attendance statistics.
Take notes and circulate for a variety of key meetings (e.g. division meeting, exhibition implementation meeting, team and production meetings, among others).
Interview and manage interns: Review applications, interview and extend offers to intern applicants throughout the year. Train, delegate responsibilities, and provide feedback to interns throughout their time here. Connect with team members to assess needs and projects where they can add value.
Assist on campaign recap reports for Corporate and Marketing at the end of large exhibitions.
Assist with updating onsite signage when necessary, specifically elevator vinyl or the exterior museum hours vinyl.
Serve as a point of contact from the Museum for any email cross promotions.

Requirements

Bachelor's degree.
2+ years marketing experience; digital marketing experience preferred; agency experience preferred but not required.
Professional experience with media vendors and overall knowledge of media landscape for traditional and digital tactics.
Familiarity with audience data and ad tech platforms, such as data onboarding tools (e.g., LiveRamp), programmatic buying platforms (e.g., Simpli.fi, The Trade Desk), and paid social ad managers (e.g., Meta Ads Manager).
Asana, Mailchimp, Raiser’s Edge, Project Center and Microsoft and Apple suite.
HTML experience.
Adobe Photoshop is a plus but not required.

Skills

Media planning
Advertising production
Cross promotional efforts
Email marketing
Marketing research
Project management
Social media
Digital display campaigns
Reporting
Copywriting
Influencer marketing
Event support
Administrative support
Tourism marketing
Digital revenue streams
Data analysis
HTML
Adobe Photoshop

Location

New York, NY

Work Type

Full-time

Experience Level

2+ years marketing experience

Education Level

Bachelor's degree

Salary/Compensations

$34.29 Hourly

Benefits

Medical
Dental
Vision
403(B) elections
Generous PTO benefits
Commuter benefits - parking and mass transit
Admission to world-renowned museums across the city and nationally
Pet insurance
Discounted membership for Citibike

About the Company

The Whitney Museum of American Art, founded in 1930 by the artist and philanthropist Gertrude Vanderbilt Whitney, houses the foremost collection of American art from the twentieth and twenty-first centuries.
The Whitney Museum of American Art has been championing the most innovative art of the United States for 86 years.
The core of the Whitney’s mission is to collect, preserve, interpret, and exhibit American art of our time and serve a wide variety of audiences in celebration of the complexity and diversity of art and culture in the United States.
Through this mission and a steadfast commitment to artists themselves, the Whitney has long been a powerful force in support of modern and contemporary art and continues to help define what is innovative and influential in American art today.
Its signature exhibition, the Biennial, is the country's leading survey of the most recent developments in American art.

Equal Opportunity

The Whitney Museum of American Art is an Equal Opportunity Employer.
The Museum does not discriminate because of age, sex, religion, race, color, creed, national origin, alienage or citizenship, disability, marital status, pregnancy, partnership status, caregiver status, veteran status, gender (including gender identity), sexual orientation, genetic information, predisposition, or carrier status, arrest or conviction record to the extent required by applicable law, credit history, domestic violence, sexual violence, or stalking victim status, or any other factor prohibited by law.
The Museum hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
The Museum encourages all qualified candidates to apply for vacant positions at all levels.