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About the Role
We are seeking an individual to own paid acquisition on Meta and Google, utilizing AI agents for campaign management. This role requires a proactive approach, a desire for ownership, and a commitment to continuous improvement.
Responsibilities
- Own paid acquisition on Meta and Google, building and running all campaigns.
- Achieve trial CPA targets within monthly caps by reallocating spend to successful campaigns.
- Manage the 4-person paid team, setting performance standards and taking ownership of results.
- Build and manage AI agents for daily checks, budget adjustments, and reporting across models.
- Automate repetitive manual tasks.
- Translate performance data into briefs for creative strategists.
- Manage paid landing pages and CRO initiatives in collaboration with design and development teams to optimize CPA.
- Oversee tracking from initial click to activation, including CAC, payback, and LTV.
- Launch ads for new products with no prior performance history.
- Dedicate approximately half of the week to media buying and analytics, with the remainder focused on agent development and landing page testing.
Requirements
- 5+ years of experience running Meta and Google campaigns with a monthly spend of $100K+.
- Deep expertise in Meta campaign structuring and scaling.
- Strong proficiency in Google Search and Performance Max campaigns.
- Proven ability to build and maintain AI agents or automations for advertising, including troubleshooting.
- Agency-side experience.
- Experience in SaaS or B2B with free trial or book-a-demo funnels.
- Proficiency with GA4, PostHog, ad platform reporting, and spreadsheets.
- Demonstrated success with landing page and creative tests that reduced CPA.
- Experience with SQL (nice to have).
- Experience with LinkedIn ads (nice to have).
- Experience launching sales-led or book-a-demo funnels (nice to have).
- Familiarity with HubSpot and Stripe (nice to have).
Skills
- Meta Ads
- Google Ads
- AI Agents
- Campaign Management
- Performance Marketing
- Analytics
- CRO
- Landing Page Optimization
- SQL
- LinkedIn Ads
- HubSpot
- Stripe
- GA4
- PostHog
- Spreadsheets
Location
- Canada
- US
Work Type
- Remote
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- $90,000 to $110,000 per year
Benefits
- 100% medical coverage (Aetna)
- 99% dental and vision coverage
- Unlimited PTO
- Paid parental leave
- 401(k) via Deel
- Pet insurance
- Flexible wellness stipend
About the Company
- We are the all-in-one agentic marketing platform, AI-native from inception.
- Our tools empower marketing teams to increase speed, enhance decision-making, and achieve more with fewer resources.
- We are pioneering a new market category and seek individuals eager to contribute to this innovation.