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About the Role

SmartThings is seeking a Sr. Product Marketing Manager, B2B to lead the strategy, creation, and distribution of promotional campaigns for Energy & Builder services, including the go-to-market strategy for SmartThings Pro. This role involves collaborating with the B2B Solutions team to position, launch, and differentiate services in the IoT ecosystem.

Responsibilities

Serve as the organization-wide expert on key audiences and the competitive landscape for energy management/utility services and B2B solutions.
Resolve complex positioning challenges by evaluating variable factors and translating deep market analysis into actionable business strategy.
Determine the marketing plan and budget for supported products and verticals.
Lead the cross-functional implementation of marketing plans to drive engagement and acquisition.
Plan and lead the launches of net-new features and products.
Determine methods and procedures on new assignments and lead others informally to execute the plan.
Document and evaluate the partner and consumer user journey.
Drive strategic changes to sales and marketing processes based on in-depth evaluation of data.
Assess and report on the effectiveness of marketing programs.
Advise executive leadership on required tactical changes.
Act as the primary thought leader for supported verticals externally.
Network with key contacts outside your area of expertise and adapt your style to deliver persuasive messages.
Serve as a best-practice resource for sales channels.
Train and mentor junior staff on complex solution selling.
Develop sophisticated internal tools and external collateral for the field.
Lead co-marketing campaigns with Energy & Builder service partners.
Understand interrelationships of different disciplines to deliver high-impact, user-facing material for partner applications.
Integrate AI tools into daily workflows to accelerate content creation, synthesize competitive research, and sharpen product messaging and strategic plans.
Proactively share emerging AI workflows with the team while maintaining high standards for accuracy, brand voice, and content quality.
Support the B2B Solutions team with occasional backend configurations via the SmartThings Pro dashboard, including account provisioning and license management.

Requirements

5+ years of related experience
Bachelor’s degree in applicable field
Proven ability to resolve complex models and procedures in creative and effective ways, using in-depth professional knowledge and acumen.
Exceptional copywriting and interpersonal skills, with the ability to frequently advise others on complex matters and deliver messages to the wider firm.
Ability to drive day-to-day work independently with minimal supervision.
Demonstrated experience in determining methods and procedures for new, high-impact assignments.
Experience leading functional teams or projects and a track record of training or mentoring junior staff.
Demonstrated comfort and enthusiasm for working with generative AI tools to produce content and inform strategy.
Willingness and ability to learn a product dashboard (SmartThings Pro), to make occasional backend account and license changes.
Advanced experience launching products into the Energy/Utility or Multifamily/Smart Apartment verticals is preferred.

Skills

Copywriting
Interpersonal skills
Generative AI tools
Product dashboard
Account provisioning
License management
Energy/Utility verticals
Multifamily/Smart Apartment verticals

Location

Minneapolis, MN

Work Type

Hybrid
Full Time
Contract

Experience Level

5+ years of related experience

Education Level

Bachelor’s degree in applicable field

Salary/Compensations

$70/hour

Benefits

Parking stipend
EV chargers onsite
In-office catered lunches once a week
Access to the onsite gym

About the Company

SmartThings is one of the leading IoT ecosystems in the world, creating the most effortless way for anyone to create a smart home.
We're a wholly owned subsidiary of Samsung with corporate offices in Minneapolis and the Bay Area.
More than 430 million people worldwide use SmartThings to control and manage their connected life.
SmartThings delivers simple, powerful experiences across Samsung’s leading portfolio of phones, TVs, and appliances.
We also offer the most versatile smart home experience as an open platform with a rich partner ecosystem (think IKEA, SONOS, Honeywell, and so many more).
As a founding member of Matter, we are a leader in the industry to help make smart homes more secure, reliable and seamless to use.
Come be a part of the leading edge of IoT innovation!

Equal Opportunity

At SmartThings, we are dedicated to building a diverse, inclusive, and authentic workplace.
At SmartThings, we are committed to creating an inclusive and accessible environment for all.
If you require accommodations to participate in our hiring process or to perform the requirements of the job, we will work with you to meet your needs in compliance with applicable laws.