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About the Role
Growth is part of the Revenue team, responsible for building Alma's merchant acquisition engine. This involves defining target merchants, acquisition strategies, and optimizing the conversion, activation, and retention processes across France and international markets. The team operates with an AI-native approach, utilizing a shared library of skills and connectors within Claude Code, with a structured delivery lifecycle where human decisions guide automated processes. The team is rebuilding its Go-To-Market system around five layers: market definition, signals, data & enrichment, decision & routing, and activation, including migrating the merchant lifecycle off HubSpot to a modern customer engagement platform.
Responsibilities
- Own the B2B lifecycle, from lead to active merchant.
- Design and run journeys that drive revenue: lead nurturing, onboarding, activating signed merchants who haven't taken a first payment, retention and win-back.
- Reach the right merchants at the right moment with the right message, using segments built on live data.
- Run a yearly campaign calendar alongside always-on journeys.
- Invent how Alma talks to consumers as the first lifecycle person for B2C products.
- Lead the migration off HubSpot, including platform selection, auditing current processes, and planning the switch.
- Define the data model, consent management, and deliverability setup with the Growth Engineer and Data team.
- Measure shipped initiatives using control groups and A/B tests, reporting on activations, reactivations, and influenced TPV.
- Build personal segments and analyses, and share insights with relevant teams.
- Act as the CRM project lead across Revenue, aligning teams on shared campaigns.
- Make other teams autonomous on simple communications to focus on revenue-driving programs.
Requirements
- 5+ years in lifecycle, CRM, or marketing automation, across both B2B and B2C.
- Experience running B2B programs with Sales or Account Management on large portfolios (1,000+ accounts).
- Experience building consumer activation and engagement journeys at scale.
- Proven ability to turn a business goal into a segment, timing, and message, demonstrating revenue impact.
- Hands-on experience with a modern customer engagement platform (Braze, Customer.io, Iterable, or equivalent), including building journeys, segments, and personalization.
- Experience leading or contributing to a platform migration is a strong asset.
- Data autonomy: ability to pull segments and results from a BI tool, design tests with control groups, and understand data flows between CRM, warehouse, and marketing platforms.
- Experience owning projects involving multiple teams without formal authority and prioritizing effectively.
- Excellent writing skills in native-level French.
- Fluent English.
Skills
- Lifecycle marketing
- CRM
- Marketing automation
- B2B marketing
- B2C marketing
- Customer engagement platforms
- Platform migration
- Data analysis
- A/B testing
- BI tools
- Salesforce
- BigQuery
- Looker
- Braze
- Customer.io
- Iterable
- HubSpot
- Claude Code
- Notion
- Linear
Location
- Paris, hybrid
Work Type
- Permanent contract (CDI)
- Hybrid
Experience Level
- 5+ years
Salary/Compensations
- Competitive salary based on 12 months
Benefits
- Profit sharing
- Employee savings plan
- 100% covered health insurance including family package
- 100% covered disability insurance
- Gymlib and Classpass partnerships, or €30/month reimbursement for sports activities
- 100% salary maintained during maternity/paternity leave with no seniority requirement
- Return to work at 4/5 schedule paid at 100% for 8 weeks
- Sustainable Mobility Package (€544.80/year)
- Meal vouchers (€10/day, 50% covered by Alma)
- Free access to MindDay platform for mental health
- 25 days/year paid time off (+ additional paid leave for executive contracts)
- Access to Learning & Development Platform
- 2 weeks of full remote possible per year in summer
About the Company
- Alma believes sustainable commerce depends on fair, well-balanced trade and aims to put finance in its rightful place, serving merchants and consumers.
- Their installment and deferred payment solutions help merchants boost sales, increase customer loyalty, and deliver a seamless shopping experience without encouraging bad debt.
- Alma is the buy now pay later leader in France, active in 10 European countries, empowering over 25,000 merchants and 10 million consumers.
- With 380+ employees and over €100M ARR, Alma is scaling rapidly across Europe as a member of the Next40.
Equal Opportunity
- At Alma, we believe that diversity fuels innovation and makes our community stronger. We are committed to building a workplace where every person feels seen, respected, and empowered to do their best work whatever their gender, background, ethnicity, age, sexual orientation, religion, disability or lived experience. As an equal opportunity employer, we welcome applicants from all walks of life, and all employment decisions are made based on qualifications, merit, and business needs.