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About the Role

Fremantle UK is seeking a Senior Sales Manager, Digital Branded Content to drive growth in digital-first branded content by generating new business opportunities with brands and agencies, securing briefs, and developing partnerships for YouTube, social media, and the broader digital content landscape.

Responsibilities

Drive growth in digital-first branded entertainment, identifying and sourcing new commercial opportunities through proactive outreach to brands, agencies and other potential partners.
Build and manage a strong new-business pipeline, developing relationships with senior decision-makers and turning conversations into tangible opportunities and briefs.
Secure briefs for branded entertainment opportunities, establishing Fremantle as a go-to creative partner for brands looking to reach audiences through digital-first entertainment.
Lead conversations with brands and agencies, confidently representing Fremantle’s creative and commercial capabilities and identifying opportunities where we can add value.
Develop compelling propositions and pitches, working with creative, production and commercial colleagues to turn opportunities into distinctive, sellable ideas.
Assess Fremantle’s existing IP catalogue to identify opportunities for digital-first content concepts tailored to brand integration, creator collaboration and platform-specific audiences.
Build commercial models around opportunities, working at pace to understand budgets, scope partnerships and shape commercially viable propositions.
Bring together the right internal expertise across creative, production, digital, commercial and talent teams to respond effectively to opportunities.
Collaborate across the Digital & Branded team, including working with the Senior Partnerships Manager on partnerships connected to major Fremantle shows and franchises.
Stay close to the evolving digital landscape, identifying emerging platforms, creators, formats, audience behaviours and brand trends that could unlock new opportunities for Fremantle.
Champion digital-first branded entertainment internally, helping shape how Fremantle develops its proposition and capabilities in this growing area.

Requirements

Significant experience in brand partnerships, commercial partnerships or business development, with a strong track record of generating new business and driving growth.
Experience in branded entertainment, content partnerships or creator-led marketing would be particularly valuable.
An established network across brands and agencies, alongside the confidence and energy to proactively build new relationships.
Strong commercial instincts and the ability to identify an opportunity, shape a proposition and move it towards a deal.
Excellent pitching and storytelling skills, with experience developing persuasive pitch materials and presenting ideas to senior stakeholders.
The ability to build commercial models on the fly, balancing creative ambition with budgets, deliverables and commercial realities.
Genuine fluency in YouTube, social platforms and the creator economy, with a strong understanding of how audiences consume and engage with digital content.
A good understanding of content development and production, including what it takes to move an idea from pitch through to delivery.
The ability to think both creatively and commercially, spotting where brands, audiences, creators and Fremantle IP can come together in interesting ways.
A proactive, entrepreneurial approach and a willingness to own and grow a relatively new area of opportunity within an established global creative business.
Strong relationship-building and collaboration skills, with the ability to work effectively across creative, production and commercial teams.
Curiosity, ambition and enthusiasm for the future of entertainment, branded content and digital media.

Skills

Digital-first branded content
Business development
Brand partnerships
Content partnerships
Creator-led marketing
YouTube
Social platforms
Creator economy
Content development
Content production
Commercial models
Pitching
Storytelling

Location

Stephen Street, London

Work Type

Hybrid working (3-4 days in office)
Permanent

Experience Level

Senior

Benefits

Generous company pension
Summer Fridays
Audience tickets
Employee assistance program
Access to free courses and training
EV scheme
Cycle to work scheme
Season ticket loan
Volunteer days

About the Company

Fremantle UK is one of the UK’s leading creators, producers and distributors of world-class entertainment, drama, film and documentaries.
As part of the global Fremantle group, we develop and produce bold, distinctive content that reaches audiences across the UK and around the world.
Fremantle UK is home to some of the industry’s most recognised and talked-about programming.
We are driven by a shared purpose of Creating the Extraordinary, Together.
We tell stories that connect people around the world, reflecting and celebrating the diversity of the communities we serve.
Through compelling and irresistible entertainment, we aim to engage, inspire and create meaningful cultural impact.
To achieve this, we bring together talented people from all backgrounds, experiences and perspectives both within our teams and across our productions.
We are committed to fostering an inclusive culture and creating opportunities for diverse talent in everything we do.
Fremantle is part of RTL Group, a global leader across broadcast, content and digital, itself a division of the international media giant Bertelsmann.