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About the Role
Lead the North American business within Better Collective's affiliation team, focusing on SEO, content, audience growth, and commercial performance. Shape strategy and performance of US assets by collaborating across SEO, content, affiliate, product, data, and commercial teams. This role is for a leader who understands SEO and content, enjoys staying close to the work, and can guide teams on priorities, techniques, and opportunities to create exceptional, non-commodity content.
Responsibilities
- Lead the SEO and content strategy across US affiliation assets, setting direction and guiding execution.
- Guide teams on SEO priorities, techniques, and opportunities, including technical SEO, content optimization, site architecture, and emerging search trends.
- Raise content quality standards and help teams create differentiated, non-commodity content.
- Define and champion AI and new search best practices for practical adoption.
- Collaborate with SEO, Digital PR, Data, Product, Development, and Commercial teams to maximize asset performance.
- Connect SEO, content, audience growth, and affiliate performance to drive sustainable revenue growth.
- Identify growth opportunities and prioritize initiatives based on business impact.
- Guide budget and commercial planning to improve North American business performance.
Requirements
- Experience within sports betting, iGaming, casino, or affiliate businesses.
- Strong and recent hands-on SEO experience, with the ability to challenge priorities, guide teams, and make strategic decisions.
- Deep understanding of content strategy, organic growth, and audience development.
- Strong background in content/editorial environments and a passion for creating high-quality, differentiated content.
- Demonstrated leadership experience, including leading teams and working cross-functionally.
- Strong commercial mindset and experience connecting SEO, content, and audience growth to revenue and business performance.
- Up-to-date understanding of how AI, AEO/GEO, and changing search behavior affect content discovery and organic growth.
- Ability to operate strategically while being comfortable with details.
- Experience with budgets, commercial planning, or P&L.
Skills
- SEO
- Content Strategy
- Audience Growth
- Commercial Performance
- Technical SEO
- Content Optimization
- Site Architecture
- Emerging Search Trends
- AI
- AEO/GEO
- Digital PR
- Product Development
- Data Analysis
- Commercial Planning
- P&L Management
Location
- North America
Work Type
- Full-time
Experience Level
- Senior
- Leadership
About the Company
- Better Collective is a global digital sports media group focused on exciting sports fans and building worldwide communities.
- Operates at the intersection of sports, media, technology, betting, and prediction markets.
- Engages 450+ million monthly users worldwide through brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, Bolavip, and FutbolSites.
- Combines the scale of a corporation with the speed and mindset of a startup.