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About the Role
This role will own the content strategy and editorial calendar, ensuring alignment with go-to-market campaigns and the company's brand narrative. It involves cross-functional collaboration, team and agency management, and developing strategies for search and AI visibility. The position also focuses on integrating multimedia content and maintaining brand consistency.
Responsibilities
- Own the content strategy and editorial calendar across various formats, aligned to active GTM campaigns and brand narrative.
- Ensure content strategy informs social content and campaign amplification through collaboration with the Social/Demand Gen team.
- Partner with PR & AR, Product Marketing, and Demand Gen for advance visibility into campaigns, launches, and announcements.
- Manage and develop the Content Writer, providing editorial direction and coaching.
- Manage agency and contractor relationships for content production, including briefing, governance, and quality control.
- Oversee AI-assisted drafting workflows, ensuring human editorial judgment is central.
- Own the AEO/GEO content strategy for LLM-driven discovery alongside traditional SEO.
- Build and maintain a content measurement framework connecting performance to pipeline and MQA influence.
- Deliver quarterly content strategy and performance readouts to Brand Marketing leadership.
- Collaborate with the Multimedia Creator to integrate video into the content strategy.
- Ensure all content reflects the company's brand voice and messaging framework.
Requirements
- Bachelor’s degree required.
- Master’s in Marketing, Communications, or a related field preferred.
- 7-10 years of proven experience in B2B content marketing or content strategy.
- Experience ideally in SaaS, fintech, or financial services.
- 3+ years leading content strategy or managing writers and agencies.
- Experience building or scaling a content function from the ground up preferred.
- Experience with AEO/GEO content strategy for LLM-driven discovery preferred.
- Experience managing external agencies or freelance contributors, including contract oversight and quality governance.
- Willingness to travel occasionally (0-10%) for team, agency, or company events.
Skills
- Strategic Content Leadership
- SEO Fluency
- AEO/GEO Fluency
- Cross-Functional Collaboration
- Leadership & Team Development
- Editorial Craft
- AI-Assisted Workflow Governance
- Measurement & Analytics
- Excellent Communication (Verbal, Written, Presentation)
Experience Level
- 7-10 years of experience
- 3+ years of leadership experience
Education Level
- Bachelor's degree
- Master's degree preferred