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About the Role
Lead the entire audience intelligence chain at Sky News, transforming audience evidence into decisions that shape the future of the organization. This role connects analytics and insight to improve editorial, product, platform, and commercial strategies.
Responsibilities
- Own Sky News’ audience measurement framework, definitions, standards, and analytical principles.
- Create a coherent performance view across broadcast, digital, social, third-party, and direct-audience data.
- Lead recurring performance reporting, diagnostics, and deep dives.
- Ensure analysis clearly identifies performance changes, including the 'who', 'what', 'where', and 'why'.
- Translate analytics, audience behavior, research, and market context into practical recommendations.
- Track the adoption of recommendations and their resulting changes.
- Lead senior performance conversations, translating complex evidence for non-technical audiences.
- Ensure discussions conclude with decisions, owners, and next steps.
- Set strategic priorities for analytics and insight work.
- Reduce duplicate or low-value reporting.
- Focus team capacity on questions with the greatest decision value.
- Lead and develop Analytics and Insight managers and analysts.
- Build a connected, high-performing culture of rigor, curiosity, clear communication, and practical impact.
Requirements
- Extensive experience leading audience data, analytics, or insight functions in media or consumer businesses.
- Deep understanding of audience analytics, content metrics, consumer behavior, direct audience relationships, and measurement frameworks.
- Proven ability to embed evidence-led decision-making.
- Proven ability to turn complex analysis into clear recommendations and organizational action.
- Strong strategic thinking, governance, prioritization, and resource-management capability.
- Experience aligning business needs with enterprise data standards and teams.
- Ability to lead distinct Analytics and Insight disciplines as one coherent, high-performing function.
- Excellent senior stakeholder-management, communication, and facilitation skills.
- Ability to explain uncertainty and challenge unsupported assumptions.
- Appropriate right to work in the UK.
Skills
- Audience data
- Analytics
- Insight functions
- Audience analytics
- Content metrics
- Consumer behavior
- Direct audience relationships
- Measurement frameworks
- Evidence-led decision-making
- Strategic thinking
- Governance
- Prioritization
- Resource management
- Stakeholder management
- Communication
- Facilitation
- Data instrumentation
- Product analytics
- Audience lifecycle measurement
- Customer segmentation
- Retention analysis
- Churn analysis
- Organizational capability-building in data and insight
Location
- Osterley
Work Type
- Hybrid
- 3 days in the office per week
Experience Level
- Extensive experience leading audience data, analytics or insight functions
Benefits
- Free Sky TV or NOW package, including Sky Sports and Sky Cinema
- Pension package with up to 9% employer contribution
- Private healthcare with mental health support
- Aviva Digital GP and dental insurance
- Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect
- Sharesave and Tech schemes
- A range of Sky VIP rewards and experiences
About the Company
- Sky is a leading media and entertainment company connecting millions with entertainment, sports, news, and arts through innovative products and services.
- Working at Sky means bringing the joy of a better experience to more people, every day.
- The goal is to do better and deliver better for customers, colleagues, and society.
Equal Opportunity
- Sky is an equal opportunity employer and values diversity at the company.
- Sky is a Disability Confident Accredited Employer.
- Sky welcomes and encourages applications from all candidates.
- Sky will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support candidates where appropriate.
- Criminal record checks will be conducted for successful applicants.