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About the Role
Shape how audiences discover, engage with and build lasting relationships with Sky News. As Head of Audience – Digital, you’ll lead the strategy for audience growth, engagement and conversion across our digital platforms, connecting editorial judgement, audience insight and commercial awareness to create distinctive, video-first experiences.
Responsibilities
- Work closely with editorial, product, data, marketing and proposition teams to turn audience understanding into better content, experiences and propositions.
- Own the digital audience growth, engagement and conversion strategy, defining a clear end-to-end journey across owned and third-party platforms.
- Set priorities across discovery, acquisition, engagement, habit, registration, conversion and retention, balancing immediate platform performance with long-term audience value.
- Translate audience needs into video-first propositions, content journeys, curation standards and platform priorities that strengthen frequency, loyalty and subscriber value.
- Provide senior editorial leadership for the presentation, curation and distribution of Sky News content across digital platforms, while maintaining trust, editorial and brand standards.
- Use performance data, behavioural insight, testing and audience feedback to drive continuous improvement and turn learning into practical editorial and product action.
- Lead, develop and motivate platform specialists, setting clear priorities and building a collaborative, audience-focused culture centred on editorial excellence and experimentation.
Requirements
- Significant senior experience in digital news, publishing, audience development, product-led media or a closely related environment.
- Deep understanding of digital audience journeys, from discovery and acquisition through to engagement, registration, conversion and retention.
- Excellent editorial judgement, with the ability to deliver a premium, video-first content mix and audience experience.
- Proven ability to translate audience insight, performance data, testing and feedback into clear strategic and operational decisions.
- Experience shaping digital propositions, content journeys, curation approaches or platform strategies across multidisciplinary teams.
- Strong leadership, communication and influencing skills, with commercial awareness and the ability to balance reach, engagement, loyalty and subscriber value.
- Experience of registration, membership or subscription propositions in a news or media organisation.
- Experience of product development and using audience research to shape digital experiences.
- Understanding of audience value, lifecycle measurement and churn analysis.
- Experience managing a portfolio spanning owned platforms and major third-party platforms.
- Appropriate right to work in the UK.
- Must not require sponsorship for this position.
Skills
- Digital news
- Publishing
- Audience development
- Product-led media
- Digital audience journeys
- Editorial judgement
- Video-first content
- Audience insight
- Performance data
- Testing
- Audience feedback
- Strategic decisions
- Operational decisions
- Digital propositions
- Content journeys
- Curation approaches
- Platform strategies
- Leadership
- Communication
- Influencing skills
- Commercial awareness
- Registration
- Membership
- Subscription propositions
- Product development
- Audience research
- Audience value
- Lifecycle measurement
- Churn analysis
Location
- Osterley
Work Type
- Hybrid
- 3 days in the office per week
Experience Level
- Senior experience
Benefits
- Free Sky TV or NOW package, including Sky Sports and Sky Cinema
- Pension package with up to 9% employer contribution
- Private healthcare with mental health support
- Aviva Digital GP and dental insurance
- Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect
- Sharesave and Tech schemes
- A range of Sky VIP rewards and experiences
About the Company
- Sky is a leading media and entertainment company who connect millions with entertainment, sports, news and arts through innovative products and services.
- Working with us means you’ll be bringing the joy of a better experience to more people, every day.
- All so we can do better and deliver better for our customers, colleagues and society.
Equal Opportunity
- We're a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates.
- We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate.
- Please flag any adjustments you need as early as you can.