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About the Role
As Strategy Director for OpenConnect, you will be the driving force behind the strategic comms planning output across BT Group’s complete brand portfolio. You will take operational charge of the planning floor, transforming upstream business logic into world-class, insight-led comms strategies. This role is purpose-built to transform our day-to-day strategic craft by revolutionizing narrative storytelling, unearthing motivating insights, and packaging complex strategies into crisp, executive-ready presentations.
Responsibilities
- Shape the Comms Output: Take direct ownership of the quality, consistency, and rigour of all comms planning deliverables.
- From Information to Insight: Unearth sharp, tension-led insights that unlock unexpected media behaviors.
- Stage 1 Architecture: Translate Stage 0 portfolio growth strategies into clear, actionable comms ecosystems.
- The Applied Strategy Mandate: Champion applied discipline over theoretical deck-building, ensuring strategies actively steer media channel choices, investment weights, and creative formats.
- Rewriting the Narrative: Radically elevate the standard of strategic storytelling, replacing tactical, jargon-heavy decks with compelling, commercially grounded narratives.
- Executive Packaging: Master the art of synthesis, packaging complex media systems into succinct, C-suite ready narratives.
- Visual & Verbal Clarity: Coach the planning cohort on visual layout, storyline momentum, and presentation delivery.
- Inter-Agency Roster Leadership: Act as a strategic partner to creative and BT strategists across the BT Group roster.
- Upstream Creative Collaboration: Engage early in the creative development cycle to influence ideation.
- Bridge the Creative/Media Divide: Serve as the connective tissue between creative ambition and media capability.
- Consumer Portfolio Rigour: Maintain clear distinction, tone, and strategic guardrails across consumer brands.
- BT Business Acceleration: Partner with enterprise leads to bring consumer-grade storytelling and dynamic comms planning into the B2B space.
- Cross-Pollination: Identify shared learnings and adapt them strategically for BT Business.
- Arms around the team: Actively mentor, manage, and coach planners.
- Support on comms planning culture within the Open Connect team.
- Embed Best Practice: Institutionalise consistent comms planning toolkits, framing templates, and insight-mining methodologies.
- Instill Strategic Confidence: Build a team culture anchored in conviction, strategic bravery, and clear point-of-view.
Requirements
- Senior Comms Planning clout: Experience in senior Comms Strategy/planning, Connections Planning, or Integrated Strategy roles within top-tier media or creative agencies.
- Master Storyteller: Exceptional ability to distill messy, highly technical, and data-dense inputs into elegant, high-impact stories tailored for CMOs and Marketing Directors.
- Insight Hunter: Demonstrated ability to find provocative, emotionally resonant human truths and cultural tensions that unlock fresh creative media solutions.
- Creative Fluency: Experienced working alongside top creative agency strategy leads, with the diplomacy, creative vocabulary, and collaborative skill to shape work jointly.
- B2C & B2B Versatility: Consumer comms experience combined with the intellectual curiosity and agility to tackle the complex, account-based nuances of BT Business.
- Team Player: Natural mentor who loves developing planners, raising team morale through their positivity, enthusiasm and energy.
Skills
- Strategic comms planning
- Connections planning
- Integrated strategy
- Narrative storytelling
- Insight generation
- Creative development
- Media strategy
- Data analysis
- Presentation skills
- Mentoring
- Team leadership
Location
- Remote
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.