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About the Role
The Marketing Manager will bring Journey Further's GTM narrative to life through high-impact events, strategic brand activations, and marketing moments. This role aims to build our profile, engage our audience, and create growth opportunities by leading the operational strategy for sponsored and owned events. The goal is to maximize thought leadership, drive pipeline velocity, and scale client marketing initiatives for revenue growth.
Responsibilities
- Lead the end-to-end strategy and delivery of Journey Further’s owned and sponsored events across the UK and US.
- Bring Journey Further's propositions to life through integrated brand activations across the UK and US.
- Connect events with content, PR, social and client activity to create moments and maximise impact.
- Identify opportunities to make Journey Further more visible and distinctive in the places and conversations that matter to our audiences.
- Partner directly with Client Experience (CX) to plan and execute targeted account marketing campaigns, delivering exclusive event opportunities and curated insights directly to existing clients to safeguard retention and increase revenue.
- Design and distribute high value client communication channels, including the corporate client newsletter.
- Proactively account for and integrate our owned influencer agency, Saulderson, into broader brand activations, client cross-sell campaigns, and event opportunities.
- Translate GTM concepts into technical production briefs for the creative team.
- Work closely with Content, PR & Comms and Business Development teams.
- Hold shared accountability for checking every paid, email, and event touchpoint to ensure tone and visual execution are consistent with brand compliance guidelines.
- Build strong relationships with experts across the agency, helping identify the ideas, expertise and perspectives with the greatest potential to build both their personal profile and Journey Further’s authority.
Requirements
- B2B marketing experience, ideally within a digital marketing agency, creative agency, or professional services environment.
- Proven ability to create and deliver premium B2B events and experiences, from executive roundtables and dinners to larger scale industry and owned events.
- Strong understanding of how events, content, PR, social, partnerships and client marketing can work together to create greater brand and commercial impact.
- Ability to spot opportunities to create distinctive moments that build awareness, authority and relevance rather than simply delivering a marketing activity plan.
- Outstanding organisational capability with a track record of coordinating multiple concurrent projects, aligning cross-functional teams, and hitting strict marketing deadlines.
- Comfortable using HubSpot and marketing analytics.
- Exceptional interpersonal skills with the ability to bridge gaps between creative, copy, PR, account managers, and executive leadership to align campaign objectives.
- Demonstrated experience partnering with account management or sales teams to deliver targeted, high-intent client expansion or cross-sell campaigns.
Skills
- HubSpot
- Marketing analytics
- Event strategy and delivery
- Brand activation
- Content marketing
- PR
- Social media marketing
- Client marketing
- Account management
- Sales
- Influencer marketing integration
- Production brief creation
- Brand compliance
- Relationship building
- Project coordination
- Cross-functional team alignment
- Multi-channel distribution calendar management
Location
- Leeds
- London
Work Type
- Fixed Term Contract
Experience Level
- Marketing Manager
Salary/Compensations
- Leeds - £38,000 - £44,000
- London - £41,000 - £47,000
Benefits
- Pension - Matched up to 4%
- Health - Private medical insurance
- Family - Enhanced maternity, paternity & adoption pay
- Flexibility - 25 days annual leave, Christmas shutdown and home working allowance
About the Company
- Journey Further is a company focused on GTM narrative, brand activations, and thought leadership.
- The company operates in both UK and US markets.
- Journey Further has an owned influencer agency called Saulderson.
- The company values collaboration between creative, copy, PR, account managers, and executive leadership.