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About the Role
Carta is seeking an experienced Marketing Manager to join their European marketing team in London. This role will be responsible for building Carta's brand and driving pipeline within the UK and Europe by owning integrated campaigns, product launches, and regional plays targeting PE firms, VC firms, and founders. The position offers the opportunity to shape Carta's presence across the region and contribute to its expansion.
Responsibilities
- Own campaigns that build Carta's brand and generate pipeline with PE firms, VC firms, and founders across the UK and Europe.
- Develop clear and memorable messaging for a broad product range, tailored to specific audiences.
- Plan and execute integrated campaigns, product launches, and regional plays.
- Share accountability for pipeline generation, focusing on inbound leads and qualified opportunities.
- Collaborate with cross-functional teams including content, brand, events, web, product, and sales to ensure unified messaging and audience targeting.
- Manage campaigns end-to-end, including planning, timeline, budget, execution, and post-mortem analysis.
- Conduct research to understand the unique concerns of different audience segments (e.g., PE fund finance leads, VC partners, founders).
- Develop campaigns that differentiate Carta from competitors based on audience insights.
Requirements
- 6+ years of experience running strategically led marketing campaigns to grow brand awareness and generate demand.
- Proven track record of tying campaigns to pipeline, with examples of campaigns that led to measurable commercial results.
- Demonstrated ability to own a specific audience segment, managing their end-end brand experience across all channels based on a deep understanding of their unique needs.
- Ability to manage timelines, budgets, and resources effectively.
- Strategic thinker who can also execute with attention to detail and creativity.
- Strong written and verbal communication skills, with experience localizing messaging to regional audiences.
- Forward-thinking approach to technology, using AI as a force multiplier.
Skills
- Marketing campaign management
- Brand awareness building
- Demand generation
- Pipeline management
- Audience segmentation
- Messaging development
- Cross-functional collaboration
- Budget management
- Timeline management
- Strategic thinking
- Execution and attention to detail
- Creativity
- Written communication
- Verbal communication
- Message localization
- AI utilization
Location
- London
Work Type
- Full-time
Experience Level
- 6+ years
About the Company
- Carta is the connected platform and AI-native ecosystem for private capital, designed to replace fragmented tools with a single system of record.
- Carta provides software, services, and legal infrastructure for managing equity, fund administration, reporting, and transaction closings.
- Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management.
- Carta is transforming how private capital operates and has been recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.
- Carta expanded to Europe in 2022 and is building a world-class team to support the startup and investor ecosystem across Europe.
Equal Opportunity
- We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate.
- If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
- Carta uses E-Verify in the United States for employment authorization.
- Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to security@carta.com.