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About the Role
As a Principal Product Marketing Engineer, you will lead go-to-market execution and help evolve how NI brings software to market by applying modern software and SaaS practices. You will partner with various teams to translate customer needs into compelling messaging, technical content, and launch execution, establishing scalable practices for continuous value communication and adoption.
Responsibilities
- Evolve and scale product marketing approach for frequent software updates, creating launch content, enablement, and execution practices.
- Work closely with Product Management and R&D to align release priorities, scope, and timing, adapting go-to-market execution.
- Lead product marketing readiness for assigned software releases and capabilities, co-leading launches for larger software platforms.
- Create high-quality technical marketing deliverables including demonstrations, videos, presentations, web content, and sales tools.
- Develop and deliver training, tools, and guidance to help sellers position NI software.
- Serve as a product expert in customer and pre-sales engagements, connecting software capabilities to instrumentation, data acquisition, and automated test workflows.
- Use customer feedback, seller input, adoption signals, and campaign performance to improve messaging, enablement, and release execution.
- Represent NI software and the Test & Measurement platform at customer events, industry forums, trade shows, and conferences.
Requirements
- Bachelor’s degree in electrical engineering, computer engineering, computer science, or an equivalent technical field.
- 8+ years of product marketing, technical marketing, solutions marketing, or related experience bringing complex technical products to market.
- Demonstrated experience leading product marketing for assigned software releases, capabilities, or launch workstreams.
- Experience creating technical marketing content and enablement for technical sellers and channel partners.
- Ability to operate autonomously: align to business priorities, determine the path to the outcome, adapt as conditions change, and drive work to completion.
Skills
- AI-paced go-to-market experience
- Experience supporting AI, cloud, SaaS, or other software products with frequent release cycles
- Execution focus
- Platform fluency
- Experience with LabVIEW, TestStand, NI hardware, data acquisition, or instrumentation
- Technical communication
- Skill in technical writing, product demonstrations, educational video content, and presentations for technical and commercial audiences.
- Cross-functional leadership
- Adaptability and learning agility
Location
- United States
Work Type
- Full-time
Experience Level
- Principal
Education Level
- Bachelor's degree
Benefits
- Market leading 401(k) and profit-sharing plan
- Variety of medical insurance plans, with dental and vision coverage
- Family formation benefits
- Paid parental leave (maternal and paternal)
- Employee Assistance Program
- Tuition reimbursement
- Employee resource groups
- Recognition
- Flexible time off plans, inclusive of vacation, holiday and sick leave
- Award-winning employee development programs
About the Company
- National Instruments (NI) is now the Test & Measurement (T&M) BU in the Emerson Portfolio.
- Emerson is a global leader in automation technology and software.
- Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.
- Emerson implements digital transformation to measurably improve operations, conserve valuable resources and enhance safety.
- Emerson offers equitable opportunities, celebrates diversity, and embraces challenges.
Equal Opportunity
- Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status.
- We are committed to providing a workplace free of any discrimination or harassment.