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About the Role

Lead SCIEX’s Mass Spectrometry product management strategy and own global marketing strategy, positioning, messaging, and demand generation for the Clinical & Forensics Market Vertical Unit. This role translates market priorities, customer workflows, competitive insight, and commercial needs into differentiated value propositions, targeted campaigns, launch messaging, sales-enablement content, and measurable demand-generation plans that support growth and customer value.

Responsibilities

Own the global marketing strategy for Clinical & Forensics, including positioning, messaging frameworks, go-to-market priorities, target personas, customer segments and alignment with the overall Market Vertical Unit strategy and annual planning process.
Lead marketing and sales demand-generation strategy, defining campaign themes, target audiences and creative direction, and working with Marketing Operations and regional teams to improve marketing-qualified leads, sales-qualified leads, pipeline contribution and campaign effectiveness.
Develop differentiated value propositions and messaging for Clinical & Forensics products, applications and workflows, using market insight, customer feedback, competitive intelligence and campaign performance to refine priorities and countermeasures.
Lead launch messaging and marketing readiness through the Launch Excellence process, and develop presentations, Seismic content, campaign assets, customer-facing materials, evidence and training content that support effective sales execution.
Translate market priorities into integrated global marketing plans and partner with the Clinical & Forensics Market Manager, Applications, Product Management, regional marketing and commercial teams to reflect customer workflows, regulatory considerations, product capabilities and market opportunities, applying Danaher Business System tools to manage performance and improve marketing effectiveness.

Requirements

Bachelor’s degree in life sciences, marketing, business or a related field, with experience in global marketing, product marketing or commercial roles within life sciences, diagnostics or analytical instrumentation.
Ability to develop clear marketing strategies, customer messaging and go-to-market plans, with a strong understanding of customer segments, buying needs and competitive positioning.
Experience creating demand-generation campaigns, measuring their impact, supporting product launches and developing effective sales-enablement materials.
Ability to turn complex scientific and market information into clear customer-focused content, supported by strong project-management, communication and cross-functional collaboration skills.
Ability to work effectively in a global, matrixed organisation, with willingness to travel for customer, commercial and business activities.
Ability to travel, including domestic and international travel and occasional overnight stays, to support customer visits, industry events and business meetings.
Ability to work in a standard office or remote environment and use a computer and other office equipment for extended periods.

Skills

Mass spectrometry
Capillary electrophoresis
Product management
Product roadmaps
Technical requirements
Lifecycle decisions
Launch readiness plans
Marketing strategy
Positioning
Messaging
Demand generation
Value propositions
Targeted campaigns
Sales-enablement content
Project management
Communication
Cross-functional collaboration
Clinical diagnostics
Forensic toxicology
Public health
Regulated laboratory workflows
Medical-device
In-vitro diagnostic environments
Analytical technologies
Scientific content development
Global campaigns
Digital marketing
Key customer engagement
Opinion leader engagement
External scientific partner engagement

Location

Work Type

Office
Remote

Experience Level

Global marketing experience
Product marketing experience
Commercial roles experience
Experience in life sciences, diagnostics or analytical instrumentation
Experience creating demand-generation campaigns
Experience measuring campaign impact
Experience supporting product launches
Experience developing sales-enablement materials
Experience working in a global, matrixed organisation

Education Level

Bachelor’s degree in life sciences, marketing, business or a related field

Benefits

Health care program
Paid time off

About the Company

For over 50 years, SCIEX has been developing groundbreaking technologies and solutions in mass spectrometry and capillary electrophoresis.
Our products enable our customers to quickly respond to environmental hazards, better understand biomarkers relevant to disease, improve patient care in the clinic, bring relevant drugs to market faster and keep food healthier and safer.
SCIEX is one of 10 Life Sciences companies of Danaher.
Together, we accelerate the discovery, development and delivery of solutions that safeguard and improve human health.
Learn about the Danaher Business System which makes everything possible.
We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.