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About the Role

Upwind is seeking a Senior Product Marketing Manager to own how our story resonates with customers. This field-facing role requires understanding the unique perspectives of security buyers in different industries and translating that into effective messaging, assets, and sales content. You will be the primary product marketing voice interacting with buyers, collaborating closely with Product, Sales, Sales Architects, and Customer Success.

Responsibilities

Own industry and persona depth, building use cases, messaging, and proof points for target industries and sharpening the global narrative.
Partner with Sales Enablement to deliver product marketing content, including talk tracks, pitch narratives, and objection handling, and measure its effectiveness.
Support live deals by providing expertise in competitive escalations, positioning, and objection handling.
Own the field-facing competitive strategy, developing battlecards, talk tracks, and discovery questions based on market intelligence.
Build customer proof through case studies, use cases, and references to validate product claims.
Act as the voice of the field, relaying objections, loss reasons, and buyer language back into product strategy and readiness plans.

Requirements

5+ years in product marketing, technical marketing, industry marketing, or consulting at an enterprise SaaS company, preferably in cybersecurity or cloud infrastructure.
Proven experience in making messaging effective with sales teams, including revising materials based on real-world usage.
Demonstrated competitive instinct in displacement motions, focusing on shifting buyer evaluation criteria.
Strong industry fluency or the ability to rapidly acquire it, understanding the concerns of CISOs in regulated industries versus cloud-native companies.
Excellent writing skills, capable of producing practical content for live sales calls.
Familiarity with cloud-native technologies such as Kubernetes, containers, APIs, IAM, vulnerability management, runtime security, CNAPP, CSPM, CWPP, or AI security.
A hands-on execution mindset, willing to create content and actively participate in sales activities.
Comfort working with ambiguity and at a fast pace, contributing to the definition of the product marketing function.

Skills

Product Marketing
Technical Marketing
Industry Marketing
Sales Enablement
Messaging
Content Creation
Competitive Analysis
Customer Proof Development
Cloud-Native Technologies
Cybersecurity
Cloud Infrastructure

Location

Remote

Work Type

Full-time

Experience Level

Senior

About the Company

Upwind is the Cloud and AI security platform that provides security, development, and DevOps teams with the ability to proactively fix critical risks and exposures while detecting attacks in real time.
The platform offers visibility into cloud workload and API connections, data reachability, and traces findings back to the originating code.
Upwind utilizes specialized AI Agents for autonomous issue identification, investigation, and remediation, aiming to reshape the cybersecurity landscape.

Equal Opportunity

Upwind is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, pregnancy, genetic information, citizenship status, or any other characteristic protected by applicable law.
Applicants with disabilities may also request reasonable accommodation at any stage of the hiring process.