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About the Role

The Account Director (Digital Planning & Activation) is a senior client leadership role responsible for overseeing digital media planning and activation delivery for Electronic Arts (EA) across biddable and platform-led channels. This role operates at the center of EA’s hub-and-spoke delivery model, working closely with central planning and activation teams and local market teams to ensure digital strategies are planned holistically and activated consistently across markets. This role blends digital planning leadership, activation governance, and client partnership, ensuring EA’s objectives are translated into effective digital plans and best-in-class execution.

Responsibilities

Lead digital media planning oversight across EA scopes, ensuring plans are strategically sound, aligned to EA business objectives, and feasible for activation across markets.
Partner with central planning teams to shape digital channel strategy, define budget allocation and channel roles, and align planning outputs with activation realities.
Ensure digital planning considerations are clearly communicated and understood by local markets and activation teams.
Own senior oversight of digital activation delivery across EA markets.
Ensure digital plans are translated into clear, executable activation frameworks.
Oversee campaign structure, activation logic, timelines, and delivery quality.
Act as senior escalation point for digital delivery, performance, or operational risks.
Ensure digital best practices and governance standards are applied consistently.
Act as the primary bridge between central teams and local markets for digital planning and activation.
Work closely with central planning and activation leadership to define digital frameworks and ways of working, and maintain consistency across markets.
Partner with local markets to align global and regional digital strategies to local market requirements, support planning interpretation and activation feasibility, and ensure local insights and constraints inform both planning and execution.
Balance global consistency with local flexibility across digital activity.
Serve as a trusted senior digital planning and activation partner to EA stakeholders.
Lead digital discussions across strategy and planning alignment, activation approach and platform selection, and performance, optimisation, and learning.
Clearly articulate digital trade-offs, constraints, and opportunities to EA clients.
Support test-and-learn and optimisation frameworks across planning and activation.
Ensure digital plans and activation deliver against EA KPIs and outcomes.
Maintain oversight of pacing, optimisation priorities, and delivery performance.
Partner with measurement and analytics teams to ensure digital reporting clarity and consistent performance interpretation.
Ensure governance is maintained across platforms, partners, and markets.
Own commercial accountability across digital planning and activation scopes, including PO management, finance process adherence, forecasting, and cost control.
Work closely with finance and operations teams to ensure accurate billing, transparent financial management, and alignment between planning assumptions and activation delivery.
Support business cases and staffing justification linked to digital delivery needs.
Provide senior leadership across digital planning and activation teams.
Create clarity on ownership, responsibilities, and decision-making within a matrixed model.
Support capability development in digital planning and activation best practice.
Champion EA digital ways of working across central and local teams.

Requirements

Proven experience in a digital planning and activation leadership role.
Strong understanding of digital media planning and biddable activation.
Experience managing complex, multi-market digital scopes.
Strong commercial and operational leadership skills.
Excellent stakeholder management and communication capability.
Experience working with global entertainment, gaming, or technology clients.
Experience operating within hub-and-spoke or global/regional delivery models.
Familiarity with platform-heavy and performance-led digital environments.
Strategic yet delivery-focused.
Calm and credible under pressure.
Commercially rigorous.
Collaborative and pragmatic.
Clear, confident decision-maker.

Skills

Digital media planning
Biddable activation
Programmatic Display & Video
Online Video & CTV
Paid Social
DSP- and platform-led digital media
Data- and audience-driven digital planning and execution
Stakeholder management
Communication
Commercial leadership
Operational leadership

Location

Global

Work Type

Hybrid

Experience Level

Senior

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
That's why we’ve adopted a hybrid approach, with teams in the office around four days a week.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.