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About the Role
We are seeking a Marketing Operations Manager to join our Marketing Operations, RevOps team. This role is crucial for building the operational infrastructure to support our expansion into Mid-Market and Enterprise segments and scaling our spend management platform across Europe. If you are passionate about designing go-to-market systems, implementing AI in operational workflows, and solving complex cross-functional challenges, this is an excellent opportunity.
Responsibilities
- Build and refine marketing operational frameworks, including campaign workflows, request intake, approval processes, team governance, MQL→MQA routing logic, and SDR/BDR handoff processes.
- Own account intelligence and reporting cadence, including designing account scoring models, maintaining executive dashboards, integrating intent/firmographic/behavioral signals into segmentation, and managing account assignment logic.
- Drive AI adoption across Marketing Ops by building processes, governance, and enablement.
- Ensure tooling health and systems ownership by managing HubSpot workflows, automations, and integrations, and coordinating with BAT and Engineering on tech stack builds, QA standards, and enterprise tooling requirements.
- Enable team capabilities and documentation habits by upskilling Marketing and Marketing Ops teammates through shared standards, QA checklists, repeatable guides, templates, and onboarding resources.
Requirements
- HubSpot Fluency, including designing workflows, routing logic, and automation.
- Proven track record of building ABM operational processes, MQL-to-MQA scoring rules, multi-stakeholder buying committee motions, and AI/automation adoption.
- Ability to collaborate seamlessly with Sales Ops on account strategy, territory strategy, handoff logic, and rep productivity.
- Excellent habits in building auditable specs, validating data quality, and diagnosing root causes in data flows.
- Experience with multi-touch attribution modeling, lifecycle marketing operations, and ABM platforms / account intelligence tools.
- Background in supporting a company's move upmarket to Mid-Market/Enterprise and building scalable, long-term GTM operations.
- Operational thinker who designs sustainable systems, governance, and frameworks.
- Ability to work cross-functionally across Marketing, Sales Ops, and Data teams.
- Energized by driving practical AI adoption and upskilling team members.
- Ability to operate in ambiguous environments and design new account-based infrastructure.
- Preference for maintaining clear, auditable documentation and QA standards.
- Must submit application in English.
Skills
- Marketing Operations
- RevOps
- Systems Architecture
- Account-Based Marketing (ABM)
- AI Enablement
- HubSpot
- Data Analysis
- Process Improvement
- Cross-functional Collaboration
- Documentation
- Quality Assurance (QA)
Location
- Hybrid
- In-person
Work Type
- Hybrid
- Remote
- Full-time
Experience Level
- Mid-level
Benefits
- Pleo card (no out-of-pocket spending)
- Catered meals or lunch allowance
- Comprehensive private healthcare
- 25 days of annual leave + public holidays
- Hybrid and fully remote working options
- Access to free mental health and well-being support via MyndUp
- Paid parental leave
About the Company
- Pleo provides spend solutions that make managing money seamless, empowering, and effective for finance teams and employees.
- The company's vision is to help all businesses ‘go beyond’.
- Pleo has been successful for the last 10 years, living by the mantra 'more than you’d expect'.
- Pleo is at a pivotal moment, impacting 40,000+ customers.
- Pleo is a driven, progressive, and kind company with 850+ employees from over 100 nationalities.
- Pleo is committed to delivering the future of business spending together.
Equal Opportunity
- Diversity drives us. We encourage people from all backgrounds and experiences to join us.
- We encourage you to apply even if you don't tick every single box.
- We offer accessibility accommodations and specific formats upon request.