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About the Role
Salesforce is seeking a dynamic Marketing Lead, Executive Programmes, UKI to build and elevate how Salesforce UKI connects with C-suite and senior executive stakeholders. This high-impact role focuses on relationship management and executive communications, responsible for executing the UKI engagement strategy with a focus on the CIO and IT audience. The role is accountable for establishing Salesforce as a thought leader for the CIO and wider IT audience in the UKI, driving new CIO relationships, expanding the footprint across technical buyer personas, and accelerating pipeline growth.
Responsibilities
- Drive the execution of CIO strategy by delivering an omnichannel full funnel marketing plan tailored to the CIO and technical buyer personas.
- Shape and deliver full-funnel content programmes anchored in local persona insights, leveraging content to build executive briefing materials, narrative guides, talk tracks, welcome speeches, fireside chat scripts, slide decks, post-event assets, and personalized C-level copy.
- Project manage, coordinate agencies, and drive demand generation and operational execution for UKI executive events, including bespoke persona dinners, roundtables, the flagship Salesforce Executive Summit at AIforce World Tour, and Executive Experiences at major events.
- Track, analyze, and report on marketing performance metrics across pipeline and executive engagement, while managing day-to-day tracking of the CIO Budget.
- Work with Global CXO Programs team, regional leadership, Third Party and GSI partners to localize messaging, adapt global content, and execute joint multichannel plans for a consistent C-suite experience across the UKI region.
- Partner closely with UKI Field Marketing, Content & Channels, and Strategic Events teams to integrate executive engagement activities into broader campaign strategies.
Requirements
- 5+ years of experience in a B2B field or event marketing role with some experience within c-suite engagement marketing.
- Strong communication, presentation, and interpersonal skills.
- Experience working in a fast-paced, matrixed organisation.
- Exceptional project management skills, able to run multiple complex events simultaneously with meticulous attention to detail.
- High level of discretion and professionalism when managing confidential guest information and high-value customer relationships.
- Strong written communication skills, with experience crafting executive-level copy.
- Confident working directly with, and on behalf of senior leadership (VP/C-level) stakeholders, both internal and external.
- Comfortable using AI tools (e.g. Gemini, Slackbot, Claude).
Skills
- B2B field marketing
- Event marketing
- C-suite engagement marketing
- Communication
- Presentation
- Interpersonal skills
- Project management
- Written communication
- Executive-level copy crafting
- AI tools (Gemini, Slackbot, Claude)
- Salesforce CRM
- Campaign reporting
- Managing campaign members
- Data analysis
- Direct mail programmes
Location
- UKI
Work Type
- Full-time
Experience Level
- 5+ years
Benefits
- Benefits and resources support you to find balance and be your best.
- AI agents accelerate your impact so you can do your best.
About the Company
- Salesforce is the #1 AI CRM, where humans with agents drive customer success together.
- The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
- Agentforce is the future of AI, and you are the future of Salesforce.
Equal Opportunity
- Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment.
- We believe in equality for all and are committed to creating a workplace that’s inclusive, and free from discrimination.
- Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit.
- We are a recognised Disability Confident member under the UK Government Disability Confident employer scheme.
- We are committed to providing an inclusive recruitment process and will offer an interview to disabled applicants who meet the essential criteria for the role.
- Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions.