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About the Role
The Product Marketing Manager leads end-to-end product marketing strategy and execution, blending brand storytelling with commercial performance. This role requires strategic thinking and operational excellence to develop marketing frameworks and oversee execution details in a fast-paced retail environment.
Responsibilities
- Develop and lead annual, seasonal, and monthly marketing strategy aligned with company business targets.
- Translate mid-term ambition into yearly building blocks, seasonal frameworks, and monthly campaign calendars.
- Ensure product focus aligns with sales priorities, inventory strategy, and growth ambitions.
- Work closely with merchandising, E-commerce, in-store visibility, and store operations teams for alignment.
- Read, interpret, and analyze P&L statements to understand business drivers and profitability.
- Connect marketing initiatives to sales performance and gross margin improvement.
- Proactively identify business gaps and recommend marketing interventions.
- Monitor campaign ROI and performance KPIs, providing post-campaign analysis and insights.
- Lead development of product-focused campaigns highlighting innovation, fabric, functionality, and LifeWear philosophy.
- Ensure consistent and compelling storytelling across digital, in-store, PR, and activation channels.
- Maintain high attention to detail in visual output, messaging, and execution quality.
- Be hands-on in campaign development, production discussion, and rollout monitoring.
- Act as a bridge between marketing, merchandising, in-store, store operations, and e-commerce teams.
- Ensure marketing timelines support store operations and product launches effectively.
- Guide team members to execute with discipline and excellence.
- Lead and mentor product marketing team members.
- Instill strong ownership mindset, detail orientation, and continuous improvement culture.
- Foster a high-performance, collaborative improvement environment.
- Embrace and role-model UNIQLO’s culture: humility, discipline, speed, and accountability.
- Demonstrate strong adaptability within a structured yet fast-paced organization.
- Be open minded, receptive to feedback, and committed to constant refinement.
Requirements
- Minimum 8 years of solid marketing experience, preferably within retail, FMCG, consumer goods, fashion, lifestyle, or related industries.
- Experience in multinational organizations is highly preferred.
- Proven ability to collaborate effectively with regional and global stakeholders.
- Demonstrated experience leading annual/monthly/weekly business planning, seasonal marketing frameworks, and integrated campaign execution.
- Strong commercial acumen, including the ability to analyze P&L statements, business performance metrics, and marketing ROI.
- Highly detail-oriented and execution-focused, with a willingness to remain close to operational execution.
- Resilience, adaptability, and comfort working in a fast-paced environment.
- Passion for fashion, retail, consumer behavior, and evolving market trends.
Skills
- Product Marketing Strategy
- Marketing Execution
- Brand Storytelling
- Commercial Performance Analysis
- P&L Analysis
- Campaign ROI Monitoring
- Cross-Functional Leadership
- Team Management
- Adaptability
- Attention to Detail
Experience Level
- Minimum 8 years of marketing experience
About the Company
- Embody UNIQLO's values of simplicity, quality, discipline, customer focus, and continuous improvement.
- UNIQLO's Japanese-rooted culture: humility, discipline, speed, and accountability.