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About the Role
Own and scale paid acquisition in the UK market, focusing primarily on Meta, with the goal of expanding to wider social channels. This is a high-impact, hands-on growth role involving strategy, creative testing, optimization, and performance analysis to drive customer acquisition and revenue growth. You will manage the entire process from creative ideation to campaign execution and optimization, building a best-in-class Meta growth engine in a fast-paced digital healthcare environment.
Responsibilities
- Own the paid growth strategy for the UK market with a strong focus on Meta advertising
- Manage and optimize 7-figure monthly media budgets
- Partner closely with creative teams to develop, test, and scale high-performing Meta ad creatives tailored to UK audiences
- Lead ongoing experimentation across creative, audience segmentation, bidding strategies, placements, and landing pages
- Drive a strong creative-first testing culture, using performance insights to rapidly iterate and improve results
- Stay ahead of Meta platform developments, including algorithm updates, new ad formats, healthcare advertising policies, and beta opportunities
- Analyze campaign and funnel performance using attribution, analytics, and BI tools, translating data into actionable growth opportunities
- Work cross-functionally with product, CRO, engineering, brand, and lifecycle marketing teams to improve acquisition efficiency and customer value
- Monitor competitor activity and emerging trends within the UK digital health and consumer subscription space
Requirements
- 4+ years of hands-on performance marketing experience, with deep expertise in Meta Ads Manager
- Proven experience managing and scaling large paid social budgets with clear commercial accountability
- Strong understanding of creative-led performance marketing, testing methodologies, and full-funnel optimization
- Experience building and scaling campaigns focused on customer acquisition, ROI, LTV, and retention
- Comfortable analyzing data, identifying insights, and making fast, commercially driven decisions
- Experience in D2C, consumer, subscription, or digital health businesses is highly desirable
- Familiar with UK consumer behaviour and performance marketing best practices within the UK market
- Comfortable operating in a high-growth, fast-paced environment with a strong bias toward action
- Excellent communication and stakeholder management skills
Skills
- Meta Ads Manager
- Performance marketing
- Paid social
- Creative testing
- Optimization
- Performance analysis
- Customer acquisition
- Revenue growth
- Meta advertising
- Budget management
- Experimentation
- Attribution
- Analytics
- BI tools
- Stakeholder management
Location
- UK
Work Type
- Full-time
Experience Level
- 4+ years
About the Company
- The world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.
- Driven by the belief that good health should last a lifetime, delivering personalized, high-quality, and empathetic care.
- Joined Hims & Hers to scale operations globally with a stronger brand and resources.
- Eucalyptus is building a global digital healthcare platform designed to help people live longer, healthier lives through accessible, evidence-based care.
- Redefining preventive healthcare across multiple markets with brands including Eucalyptus, Pilot, Kin, Software, and Compound.
Equal Opportunity
- Value individuals from all backgrounds, experiences, and perspectives, embracing the unique qualities each person brings.
- AI-assisted tools are used across the business to help teams work more efficiently, including in recruitment. These tools support teams, with all hiring decisions made by real people, and every application reviewed by a member of the recruitment team.