Corporate Director of Digital Strategy
Arlo Hotels - Quadrum Hospitality Group LLC · NY, US
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About the Role
Arlo Hotels is seeking a dynamic Corporate Director of Digital Strategy to manage the brand's digital footprint, drive direct bookings, and achieve sales and revenue goals.
Responsibilities
- Manage all aspects of digital and eCommerce business operations, improve market share of direct channels and drive online bookings.
- Responsible for business planning, online strategy, digital campaigns execution, and implementation, migration and management of third-party vendors.
- Utilize CMS (Wordpress) to manage the Arlo Hotels website, create landing pages, optimize user experience, while driving demand and improving conversions.
- Manage CRM and Email Marketing campaigns using Cendyn, including transactional and marketing emails and reporting.
- Set up and optimize SEM (PPC and retargeting) campaigns on Google Ads, Bing, GDN, and paid social (Facebook ads).
- Plan and execute all SEO campaigns.
- Create, write, and manage monthly content for the Arlo Blog for SEO campaigns.
- Oversee digital ad assets and channel spend strategy through Amadeus GDS partnership.
- Optimize and manage Metasearch campaigns on WIHP.
- Measure and report performance of all digital and paid social campaigns, assess against goals (ROI and KPIs), and optimize spend and performance.
- Collaborate with Revenue, Sales, IT, F&B and property teams to develop new traffic and revenue generating initiatives.
- Manage advertising spend on P&L and E-Commerce budget for each property.
- Evaluate end-to-end customer experience across multiple channels and customer touch points.
- Collaborate with and manage agencies and other vendor partners.
- Evaluate emerging technologies and provide thought leadership for adoption.
- Manage 3rd party supplier selection, price negotiations, budget management, and project management.
Requirements
- 5-10 years of proven experience in digital marketing and E-Commerce.
- Strong commercial background with proven track record in online revenue generation.
- Demonstrable experience managing metasearch, SEO, PPC, display, and paid social campaigns.
- 5+ years of experience working with CRM platforms and executing email marketing campaigns.
- Strong analytical skills and data-driven thinking.
- Solid knowledge of Excel and website analytics tools (e.g., Google Analytics).
- Strategic planning and goal setting skills.
- Excellent project management skills.
- Strong communication and organizational skills.
Skills
- Digital marketing tools and strategies
- Integrated marketing campaigns
- CMS (Wordpress)
- CRM platforms
- Email marketing
- Cendyn
- SEM
- PPC
- Retargeting
- Google Ads
- Bing Ads
- GDN
- Paid social
- Facebook ads
- SEO
- Content Marketing
- GDS campaign management
- Amadeus
- Metasearch
- WIHP
- Google Analytics
- Excel
- HTML coding
Location
- New York, NY
Work Type
- Full-time
Experience Level
- 5-10 years
Education Level
- Master or Bachelor degree
Salary/Compensations
- $155,000 - $185,000
About the Company
- Arlo Hotels is an independent lifestyle hotel.