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About the Role
As our Brand Activation Manager – Festivals, you will own festival activations end-to-end, from concept development to onsite execution. You will create unforgettable brand experiences for hundreds of thousands of festivalgoers, manage partners and onsite teams, and collaborate with internal teams to drive performance. This role is for someone who loves live events, thrives under pressure, and can turn creative concepts into flawless execution.
Responsibilities
- Independently plan and execute assigned festival projects, from initial concept and budgeting to production, onsite execution and evaluation.
- Manage timelines, stakeholders and deliverables, taking on increasingly complex festivals with support from our Senior Brand Activation Manager.
- Develop exciting activation concepts, sampling mechanics and creative brand moments that make HOLY stand out in a crowded festival environment.
- Turn ambitious ideas into realistic execution plans that engage festivalgoers, drive product trial and create lasting Brand Love.
- Work directly with festival organizers, rights holders, agencies, production partners and external service providers.
- Coordinate infrastructure, logistics, staffing and promoter briefings, lead temporary onsite teams and ensure every activation meets HOLY's high quality standards.
- Collaborate closely with Partnerships, Community and Content to turn festival activations into integrated brand experiences.
- Own assigned project budgets, track KPIs such as Trials, Reach, New Customers and Brand Love, and use visitor feedback and performance data to continuously improve future activations.
- Proactively bring new ideas, identify opportunities and contribute to the development of our Festivals roadmap.
- Help build scalable activation concepts, playbooks and processes, share learnings across the team and support the rollout of successful formats in international markets.
Requirements
- Hands-on experience in festival management, live events, brand activation or experiential marketing – ideally having worked on large-scale festival activations for consumer brands.
- Experience managing own events or significant project workstreams from planning through onsite execution.
- Structured, reliable and comfortable coordinating complex productions, multiple suppliers, budgets and tight timelines.
- Takes responsibility, thinks ahead and knows when to involve others in more complex decisions.
- Strong sense for what makes a brand stand out at festivals.
- Brings fresh ideas and knows how to turn them into concepts that actually work onsite.
- Confident working with festival organizers, rights holders, agencies, promoters and internal teams.
- Communicates proactively, aligns different stakeholders and brings people together to make great things happen.
- Thrives in the fast-paced world of festivals, stays calm when plans change and finds pragmatic solutions under pressure.
- Willing to roll up sleeves, take responsibility onsite and make things happen.
- Understands that great festival activations should deliver measurable impact, not just look impressive.
- Curious, proactive and excited to take on increasingly complex projects while helping HOLY continuously improve its festival presence.
Skills
- Festival Management
- Live Events
- Brand Activation
- Experiential Marketing
- Project Management
- Budget Management
- Stakeholder Management
- Concept Development
- Production Coordination
- Onsite Execution
- Team Leadership
- Communication
- Collaboration
- Problem-Solving
- Adaptability
- Commercial Acumen
Location
- Berlin, Germany
Work Type
- Full-time
- Onsite
Experience Level
- Experienced
Salary/Compensations
- Competitive compensation, including company shares
Benefits
- Company shares
- €1,500 learning budget
- Urban Sports Club membership
- Public transport subsidy
- 28 vacation days
- 30 work-from-abroad days
- Biannual 360° feedback tied to compensation
- Central office in Berlin Prenzlauerberg
- Flexible working hours
About the Company
- HOLY is a fast-growing soft drink brand revolutionizing the industry with a focus on amazing taste, good conscience for body & environment, and sustainability.
- Founded by three best friends, HOLY has scaled to become Europe's fastest-growing consumer brand with over 2M loyal customers and a strong community.
- The company has profitably scaled to over €250M D2C revenue in DACH, FR, UK and PL and is transitioning to an omnichannel model.
- Backed by top consumer investors, HOLY aims to build a generational love brand, challenging established players in the soft drink industry.
- The team of 200+ people is ambitious, values flat hierarchies, fast pace, and personal development.
Equal Opportunity
- Holy Softdrinks GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
- If you have a specific need that requires assistant in the application process, please reach out to our People Team at jobs@holy.com.