Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Brand Activation Manager - Consumer Fairs (m/f/d) role.

Rezi rewrites your resume against HOLY's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Brand Activation Manager - Consumer Fairs (m/f/d) posting at HOLY — free, in seconds.

About the Role

As our Brand Activation Manager (m/f/d) – Consumer Fairs, you'll own exciting events from the first creative concept to the final onsite execution, working with organizers, agencies and production partners to turn ambitious ideas into reality. You'll join a hungry, ambitious Brand Activation team of exceptional project managers who combine bold creativity with commercial thinking and relentless execution to scale one of Europe's fastest-growing consumer brands through Consumer Fairs, Festivals, Sports Sponsoring, Pop-Up Stores and Special Projects.

Responsibilities

Independently plan and execute consumer fair projects, from initial concept and budgeting to production, onsite execution and evaluation.
Manage timelines, stakeholders and deliverables, taking on increasingly complex events with support from our Senior Brand Activation Manager.
Develop exciting booth concepts, sampling mechanics and creative activation ideas that make HOLY stand out and create memorable moments for visitors.
Turn ideas into realistic execution plans that drive product trial, customer engagement and commercial impact.
Work directly with event organizers, agencies, production partners and external service providers.
Coordinate logistics, staffing, promoter briefings and onsite operations, ensuring every activation runs smoothly and meets HOLY's high quality standards.
Collaborate closely with Partnerships, Community, Content, Brand and Operations to turn consumer fairs into integrated brand experiences.
Manage project budgets, track KPIs such as Trials, Reach, New Customers and Revenue, and use data and visitor feedback to continuously improve future activations.
Proactively bring new ideas, identify opportunities and contribute to the development of our Consumer Fairs strategy.
Help build scalable activation concepts, playbooks and processes that enable us to deliver even better events and expand successful formats into new markets.

Requirements

Hands-on experience in event marketing, consumer fairs, experiential marketing or comparable B2C activations.
Proven experience independently managing events or significant project workstreams from planning through execution.
Structured, reliable and comfortable managing multiple timelines, budgets, suppliers and stakeholders.
Takes responsibility, proactively solves problems and knows when to ask for input on more complex decisions.
Strong sense for developing exciting brand experiences and what makes an activation stand out.
Combines fresh ideas with a practical understanding of what it takes to bring them to life.
Confident working with internal teams, external partners, agencies and onsite staff.
Communicates clearly, keeps everyone aligned and enjoys bringing different people together to make great things happen.
Comfortable being onsite, getting involved and making decisions when things don't go according to plan.
Stays calm under pressure, finds pragmatic solutions and is happy to roll up your sleeves.
Understands that great activations should deliver measurable results, not just look good.
Curious, brings own ideas and wants to grow into managing increasingly complex projects with greater independence.

Skills

Event Marketing
Consumer Fairs
Experiential Marketing
B2C Activations
Project Management
Budget Management
Stakeholder Management
Brand Activation
Creative Concept Development
Logistics Coordination
Team Collaboration
Performance Tracking
Data Analysis
Strategic Planning

Location

Berlin

Work Type

Full-time
Hybrid

Experience Level

Experienced

Salary/Compensations

Competitive compensation
Company shares
Strong salary
Meaningful equity

Benefits

Productive working environment
Opportunities for growth
Company shares
Huge impact to shape HOLY’s internationalisation
Awesome team of colleagues
Startup culture
Flat hierarchies
Fast pace
Personal development
Central office in Berlin Prenzlauerberg
Flexible working hours
28 vacation days
30 work-from-abroad days
€1,500 learning budget
Urban Sports Club membership
63€ public transport subsidy
Biannual 360° feedback tied to compensation

About the Company

HOLY is the soft drink revolution, offering amazing taste across 50+ flavors with a good conscience for body & environment.
Over 2M loyal customers and Europe's fastest growing consumer brand.
Scaled to more than €250M D2C revenue in DACH, FR, UK and PL, now scaling retail business to become a true omnichannel rocketship.
Backed by world-class consumer investors, aiming to revolutionize the soft drink industry and build a generational love brand.
Team of 200+ people aiming high to compete with major industry players.

Equal Opportunity

Holy Softdrinks GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
If you have a specific need that requires assistant in the application process, please reach out to our People Team at jobs@holy.com.