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About the Role

As our Brand Activation Manager – Special Projects, you'll turn almost impossible ideas into unforgettable HOLY moments, owning exciting projects from concept to execution alongside our Senior Brand Activation Manager. You will plan crazy Creator Events, build HOLY's campus marketing from scratch, launch mass sampling activations in 50 German cities, or bring bold guerrilla stunts and unconventional brand experiences to life.

Responsibilities

Independently plan and execute a wide range of brand activations, from initial idea and concept development to budgeting, production, onsite execution and evaluation.
Manage timelines, stakeholders and deliverables, taking on increasingly complex projects with support from our Senior Brand Activation Manager.
Develop and execute creative initiatives such as Mass Sampling, Campus Tours, Retail Tours, Wrapped Cars and unconventional brand activations.
Research opportunities, turn ideas into actionable concepts and help test and scale formats that bring HOLY to new audiences.
Plan and deliver Creator Events, Creator Sponsorships, Community Events, Offsites and Internal Events.
Coordinate venues, guests, production requirements and event experiences to create exciting HOLY moments that strengthen relationships and generate relevant content.
Work closely with Brand, Design, Social, Community, Partnerships and Content to develop clear creative briefs and coordinate deliverables.
Manage agencies, suppliers and service providers, oversee onsite execution and ensure every activation meets HOLY's high quality standards.
Manage project budgets, track relevant KPIs such as Trials, Reach, New Customers and Brand Love, and turn feedback into concrete improvements.
Proactively contribute new ideas to the Special Projects roadmap and help build repeatable concepts, processes and playbooks for future activations.

Requirements

Hands-on experience in experiential marketing, brand activation, creative production or event management.
Independently managed events, campaigns or significant project workstreams from planning through execution.
Love developing unconventional brand experiences and have a strong instinct for what gets people excited.
Ability to turn ideas into something real.
Structured, reliable and comfortable managing multiple projects, budgets, deadlines and stakeholders.
Take responsibility, think ahead and proactively find solutions while knowing when to involve others in complex decisions.
Confident working with creative teams, agencies, creators, suppliers and other external partners.
Ability to write clear briefs, align expectations and bring different people together to deliver great projects.
Enjoy the variety of working on projects that don't always have an existing blueprint.
Stay calm when plans change, adapt quickly and are happy to roll up your sleeves to make things happen.
Understand that great brand activations should create measurable impact, not just look impressive.
Curious, proactive and excited to take on increasingly complex projects while helping shape the future of HOLY's Special Projects.

Skills

Experiential marketing
Brand activation
Creative production
Event management
Project management
Budget management
Stakeholder management
Creative concept development
Communication
Teamwork
Problem-solving
Adaptability
Commercial thinking

Location

Berlin

Work Type

Full-time
Hybrid

Experience Level

Experienced

Salary/Compensations

Competitive compensation
Company shares
Meaningful equity

Benefits

Flexible working hours
28 vacation days
30 work-from-abroad days
€1,500 learning budget
Urban Sports Club membership
63€ public transport subsidy
Biannual 360° feedback tied to compensation

About the Company

HOLY is the soft drink revolution, offering amazing taste across 50+ flavors while maintaining a good conscience for body & environment.
Started in a shared apartment, HOLY has scaled to Europe's fastest growing consumer brand with over 2M loyal customers.
Successfully scaled profitably to over €250M D2C revenue in DACH, FR, UK and PL, and is now transitioning to an omnichannel rocketship.
Backed by top consumer investors, HOLY aims to revolutionize the soft drink industry and build a generational love brand.
The team of 200+ people aims high to compete with major industry players.

Equal Opportunity

Holy Softdrinks GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
If you have a specific need that requires assistant in the application process, please reach out to our People Team at jobs@holy.com.