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About the Role

APX Luxury is seeking a Senior Marketing Manager in Singapore to develop engaging brand campaigns and new initiatives for readers and advertisers. This role involves close collaboration with the sales team to create content solutions and manage brand partnerships.

Responsibilities

Develop a marketing communication plan (IMC / Online / Offline / On-Ground) to promote the brand
Generate ideas for new brand campaigns and projects
Support the Sales Team on ideation, proposals, client relationship management, and revenue-generating initiatives
Develop creative marketing strategy and implementation for our brands
Develop brand solutions for advertisers in cooperation with other departments
Oversee flagship campaigns/ events and budget allocation
Analyze campaigns/activities’ performance for further optimization
Manage partnerships, identify new potential target markets and brand partnerships, and develop tactics to reach them
Identify opportunities for campaigns that will lead to an increase in revenue
Establish content and marketing partnerships with brand partners to generate buzz and drive the magazine’s subscriptions
Establish relations with KOLs and celebrities for collaborative projects and branding
Stay up-to-date with consumer insights, competitor movements, and market situation to define opportunities and threats

Requirements

Bachelor's Degree or Higher in Communications or Journalism, Media, Marketing, Business Administration, or related field
Keen interest, knowledge, and contacts in the world of lifestyle, particularly in fields of the local people and society
Possess 4+ years’ experience in the digital media/creative marketing field in Singapore
Creativity and drive to collaborate with the sales team to create successful campaigns
Proven track record of creating events, partnerships, and creative brand campaigns
Excellent verbal and written communication skills and ability to communicate and present clearly at a high level
Creative, resourceful, detail-oriented, highly organized, and a good team player
Ability to work on multiple projects under pressure and to deadlines
Knowledge of premium and luxury brands in Singapore
Existing relationships with luxury brands, upscale celebrities, and KOLs in the market
Experience with event management
General knowledge of photo and video editing software (Illustrator, Photoshop, Premiere Pro)
Social media-savvy and always staying on top of trending topics in society
Deep understanding of the complex and constantly evolving digital/traditional media landscape and consumers’ behavior

Skills

Digital media
Creative marketing
Marketing communication
Brand campaigns
Content solutions
Advertorials
Branded content
Event management
Partnership management
Budget allocation
Performance analysis
Consumer insights
KOL relations
Celebrity relations
Photo editing
Video editing
Illustrator
Photoshop
Premiere Pro
Social media
Communication skills
Presentation skills

Location

Singapore

Work Type

Full-time

Experience Level

4+ years experience
Senior

Education Level

Bachelor's Degree or Higher

About the Company

APX Luxury is one of Asia’s most vibrant and progressive independent media houses.
Portfolio includes successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand.
Print publications include AUGUSTMAN, HELLO! Magazine Thailand, Prestige, and PIN Prestige.
Digital offerings include Lifestyleasia.com, Augustman.com, PrestigeOnline.com and PinPrestige.com.