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About the Role
We are seeking an ambitious, commercially minded individual to manage the day-to-day operations of Metro Competitions and drive its growth. This role involves collaborating with Metro and Flutter Entertainment teams to enhance commercial performance, execute marketing initiatives, and identify customer acquisition and engagement opportunities. It requires a blend of commercial acumen, strong relationship management, and a results-oriented approach, with the ability to influence stakeholders across various departments.
Responsibilities
- Take day-to-day ownership of Metro Competitions, focusing on revenue, customer acquisition, and engagement.
- Monitor and analyze key performance metrics to identify trends, opportunities, and areas for improvement.
- Collaborate with Flutter to review competition performance, promotional effectiveness, and optimize the proposition.
- Develop and maintain commercial performance reports with regular updates and recommendations for senior management.
- Develop and manage the promotional calendar across Metro's digital, print, editorial, and social platforms.
- Work with internal teams to promote Metro Competitions across the brand's audience, content, and channels.
- Review campaign performance and use insights to inform future activity.
- Serve as the primary day-to-day contact for Flutter, fostering a strong working relationship.
- Coordinate activities across Metro's editorial, commercial, and marketing teams.
- Build relationships and influence stakeholders to secure support, prioritize activities, and ensure effective campaign delivery.
- Proactively identify and resolve issues to keep projects on track.
- Collaborate with Flutter to develop and launch Metro-exclusive competitions and compelling prizes.
- Identify prize opportunities, promotional themes, and partnerships that appeal to Metro's audience.
- Monitor competitor activity and market trends to ensure business relevance and competitiveness.
- Contribute to improvements in customer experience, website presentation, and overall proposition.
Requirements
- Experience in a commercially focused marketing, ecommerce, digital media, or consumer-facing role.
- Strong commercial awareness with the ability to understand performance data, identify opportunities, and make practical recommendations.
- Excellent interpersonal and stakeholder management skills, with the confidence to engage and influence colleagues at all levels.
- A proactive, resourceful, and hands-on approach with the ability to take ownership and deliver results.
- Experience developing and executing integrated marketing campaigns across multiple channels.
- Strong organizational and project management skills, with the ability to manage competing priorities and deadlines.
- Comfortable working with external partners and cross-functional teams.
- Good analytical skills, including proficiency with Excel.
- Experience in prize draws, competitions, gaming, ecommerce, or digital consumer businesses is advantageous but not essential.
Skills
- Commercial awareness
- Performance data analysis
- Interpersonal skills
- Stakeholder management
- Marketing campaign development
- Marketing campaign execution
- Organizational skills
- Project management
- Analytical skills
- Excel proficiency
Location
- Metro Competitions Headquarters, Derry Street, HSK, London, W8 5HY
Work Type
- Full time
- Hybrid
- 4 days in office
- 1 day WFH
Experience Level
- 12-month FTC
About the Company
- Metro is the UK’s highest-circulation newspaper, distributed freely in public transport networks and urban hubs across Great Britain. The Metro brand, including metro.co.uk, reaches over 5m adults daily and 20m monthly.
- Metro Competitions is a new online prize-draw business offering customers chances to win high-value prizes starting from 10p.
- Launched in partnership with Flutter Entertainment, Metro Competitions leverages the Metro brand's strength and reach with Flutter’s established prize-draw platform, creating a solid foundation for growth in the UK's £1.4bn prize-draw market.
Equal Opportunity
- We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
- We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.