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About the Role
As Shopper Marketing Manager, you will bring our brands to life in-store through shopper-focused activations, POS initiatives and strong, consistent brand visibility across channels. Based in London, you will work closely with the local Sales and Marketing teams. You will drive the shopper and trade marketing agenda in the UK, while collaborating with the Global Shopper Marketing team and HQ Studio in Stockholm for support, guidance and alignment on global tools, assets and processes.
Responsibilities
- Develop and coordinate the annual in-store activation plan across channels, translating brand and commercial priorities into impactful shopper marketing initiatives.
- Own the local POS agenda, from planning and development to ordering, stock management and distribution, ensuring materials and visibility tools are aligned with global guidelines.
- Execute shopper campaigns and trade marketing initiatives in close collaboration with Sales and Marketing, ensuring strong brand presence, effective execution and commercial impact.
- Oversee materials and execution for demos, events, exhibitions and trade shows, ensuring consistent brand representation and operational readiness.
- Work closely with Global Shopper Marketing and HQ Studio to ensure local activities follow global guidelines, leverage the right assets and share market insights and best practices.
- Act as a key link between Sales and Marketing, supporting commercial teams with POS tools, activation plans and in-store execution.
Requirements
- At least 5 years of experience in shopper or trade marketing within FMCG.
- Proven experience developing and executing in-store activation plans, POS initiatives and trade marketing campaigns.
- Strong commercial understanding and the ability to translate brand and sales objectives into effective shopper marketing activities.
- Experience coordinating external suppliers, agencies and production partners.
- Strong project management and organisational skills, with the ability to manage multiple initiatives simultaneously.
- Excellent communication skills in English, both written and spoken.
- Proficiency in PowerPoint and Excel, with confidence managing budgets, materials and ordering processes.
- A full, valid UK driving licence.
- A proactive, solutions-oriented mindset and the ability to work independently in a fast-paced environment.
Skills
- Shopper marketing
- Trade marketing
- In-store activation
- POS initiatives
- Brand visibility
- Sales performance
- Project management
- Organisational skills
- Communication skills
- PowerPoint
- Excel
- Budget management
- Material management
- Ordering processes
Location
- London
Work Type
- Full-time
Experience Level
- 5+ years
About the Company
- Vitamin Well Group develops premium functional drinks, snacks and protein products designed for modern, everyday life and on-the-go consumption.
- Our portfolio includes Barebells, NOCCO and Vitamin Well.
- With over 750 employees and revenue of more than SEK 10 billion, we are present in over 50 markets, with our headquarters in Stockholm and local teams and partners around the world.
- Our growth is driven by a focus on building strong brands, creating products with uncompromising taste and clear functionality, and consistently raising the bar across our categories.
- At Vitamin Well Group, we believe that a great workplace fuels great products.
- Our values – innovation, courage, drive and responsibility – shape how we work together and how we do business.
- We embrace an office-first principle because we believe our best ideas emerge when people come together, share ideas, build relationships and take ownership.
- Promoting active lifestyles is part of our culture.
- Employees can take part in run clubs, group workouts, races and sporting events that suit different interests and fitness levels.
- As we continue to grow, we aim to make a positive impact by reducing our environmental footprint, promoting active and healthy lifestyles, and acting responsibly across our value chain.
Equal Opportunity
- As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner.