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About the Role
Supports brand growth and engagement for Heinz and Ore-Ida in Japan by leading social media and website activities, supporting consumer and media events, and contributing to PR initiatives. The role works with internal stakeholders, external agencies, and global teams to deliver consistent, engaging brand communications across digital and offline touchpoints.
Responsibilities
- Plans and manages organic social media activities for Heinz and Ore-Ida, including content calendars, engagement, and campaign execution.
- Leads agency management primarily for social media, including briefing, workflow and schedule management, quality control, budget oversight, and performance reviews.
- Coordinates content development with brand teams, agencies, creators, and other partners, ensuring brand consistency and timely delivery.
- Monitors social performance and consumer conversations, summarizes learnings, and recommends improvements.
- Plans, executes, and optimizes digital advertising campaigns across social media and other relevant digital platforms in collaboration with agencies and internal stakeholders.
- Manages campaign budgets, targeting, creative development, performance tracking, and reporting to improve media effectiveness and support brand objectives.
- Manages day-to-day website updates and content for Heinz and Ore-Ida in Japan.
- Coordinates website development and maintenance with global teams, local stakeholders, and external partners in English and Japanese.
- Monitors website analytics and works with global teams and external partners to identify actionable insights for SEO, content, usability, and website optimization.
- Supports consumer, media, influencer, and trade events, including planning, agency coordination, on-site execution, and post-event follow-up.
- Supports PR activities such as press materials, product seeding, media coordination, coverage monitoring, and internal reporting.
- Works with PR and event agencies to ensure activities align with brand objectives and communication guidelines.
Requirements
- Bachelor’s degree in any field
- Relevant experience in social media, digital marketing, website management, PR, events, or agency account management, including hands-on management of social media agencies
- Interest in digital advertising and a willingness to learn campaign planning, execution, optimization, and performance reporting; prior hands-on experience is not required
- Native-level Japanese and business-level English, both written and verbal
- Strong project management, coordination, and communication skills, with the ability to manage multiple priorities and stakeholders
- Working knowledge of social media management, content production, website CMS, reporting, and digital analytics tools
- Integrity; honesty; understanding of data privacy standards
- Genuine interest in the Heinz and Ore-Ida brands, food culture, and consumer trends
- Strategic thinker, capable of connecting day-to-day activities with long-term plans.
- Hands-on, collaborative mindset and willingness to support event execution when needed
- Superior attention to detail
- Planning skills and problem-solving skills
Skills
- Social media management
- Content production
- Website CMS
- Reporting
- Digital analytics tools
- Digital advertising
- Campaign planning
- Campaign execution
- Campaign optimization
- Performance reporting
- Project management
- Coordination
- Communication skills
Location
- Tokyo Office
Work Type
- Full-time
Experience Level
- Relevant experience in social media, digital marketing, website management, PR, events, or agency account management
- Hands-on management of social media agencies
Education Level
- Bachelor’s degree
About the Company
- Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Equal Opportunity
- Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.