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About the Role
Meta builds technologies that help people connect, find communities, and grow businesses. We are looking for a passionate, experienced, and detail-oriented Experiential Marketing Manager to support our event marketing efforts across EMEA. Events range from in-person, hybrid, and virtual; and the global audience includes Advertising, Policy, Consumer, Creator, and Developer for Industry thought leadership events, Meta hosted and owned large-scale Ad Industry experiential events, and virtual events of all sizes. This role requires travel up to 50% of the time.
Responsibilities
- Project manage and produce virtual, hybrid, and in-person events across EMEA in cooperation with external agencies and internal Meta stakeholders, ensuring they are delivered on time and within budget.
- Manage and maintain relationships with key internal Meta stakeholders in EMEA, providing support for the Global Experiential and Industry Marketing team.
- Collaborate with the Global Experiential and Industry Marketing team's global and cross-functional counterparts to ensure cohesive and scalable event messaging, campaigns, and product launches.
- Create, strategize, and evolve experiences showcasing emerging technologies, consistently enhancing programs, and proposing new event concepts and formats based on audience feedback and industry trends.
- Source and manage suppliers, agencies, and platforms across EMEA to ensure compliance.
- Work closely with the privacy and sourcing team for finance, procurement, and producing legal documents for events.
- Travel globally as needed for site inspections and events.
Requirements
- Approximately 10 years of relevant experience in an event management role.
- Experience across key audiences: brand, agency, consumers, creators, and developers.
- Demonstrated project management, communication, stakeholder management, and decision-making skills.
- Proven ability to work collaboratively and manage competing priorities.
- Expertise in delegate registration and CRM platforms such as SplashThat, RainFocus, and Salesforce.
- Expertise in virtual event hosting platforms such as Zoom.
- Demonstrable knowledge of EMEA-based regional and local nuances, and venues for in-person events.
Skills
- Event management
- Project management
- Communication
- Stakeholder management
- Decision-making
- Collaboration
- Priority management
- Delegate registration platforms
- CRM platforms
- Virtual event platforms
- AI skill development
- Responsible AI practices
- Integrating AI tools
- Local EMEA language skills
Location
- EMEA
Work Type
- Virtual
- Hybrid
- In-person
- Travel up to 50%
Experience Level
- Approximately 10 years of relevant experience
Education Level
- B.A. or B.S. degree, or equivalent, in a related field
About the Company
- Meta builds technologies that help people connect, find communities, and grow businesses.
- When Facebook launched in 2004, it changed the way people connect.
- Apps like Messenger, Instagram, and WhatsApp further empowered billions of people around the world.
- Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
- People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connections make possible today - beyond the constraints of screens, the limits of distance, and even the rules of physics.